The global video event data recorder (VEDR) market was valued at nearly US$ 1,500 Mn in 2015 and is projected to reach approximately US$ 3,500 Mn by 2026. Sales revenue is expected to increase at a CAGR of 6.9% during the assessment period (2016–2026). This growth is attributed to rising awareness and adoption of vehicle safety technologies, government regulations and motor vehicle safety standards and benefits such as detailed data capture capabilities offered by VEDR devices. Among the vehicle types, revenue contribution from the passenger cars segment is anticipated to expand 2.2X during the forecast period. In terms of market value share, light commercial vehicles was the dominant segment, accounting for more than 50% share of the global video event data recorder market revenue in 2015.
Global Video Event Data Recorder Market Analysis and Forecast – By Vehicle Type
Currently, adoption of video event data recorders is comparatively higher in light and heavy commercial vehicles owned by law and enforcement agencies (including military and defence). However, demand for video event data recorders is also expected to increase from the passenger cars segment. This rising demand is attributed to various factors such as transparent insurance procedures and improved monitoring of public transport and fleet operations.” - Analyst (Electronics and ICT), Future Market Insights Global Video Event Data Recorder Market – Opportunities for Key Players
Innovative sales and marketing strategies
The global video event data recorder market is still in a nascent stage, but is witnessing a substantial growth. In order to leverage rising adoption of these products, companies could significantly invest in core sales and marketing functions. With Law & Enforcement Agencies (LEAs) being the largest application area for VEDRs, there is a potential revenue opportunity for manufacturers. Players active in the global video event data recorder market can build a large pipeline of potential revenue streams through strategic planning and increasing investments with LEAs
Cost-effective products and software revenues
Pricing and features are the two main factors shaping decision-making of law enforcement agencies. This is attributed to limited financial resources of most agencies. In order to penetrate and gain a significant footprint in this highly fragmented market, manufacturers could strategically invest in R&D initiatives to develop VEDR tools with advanced features in the low-medium ASP range. Additionally, integration of smart software could help drive margins up and flow through to the bottom line. Contingent upon proper implementation, these two efforts have the potential to drive revenues in the long term.
Enhanced customer awareness
Like any other market in the development stage, the global video event data recorder market is also characterised by low customer awareness regarding VEDR tools and the associated benefits. Educating customers about the convenience and advantages of advanced vehicle safety devices can play a vital role in triggering growth in adoption of these devices. Auto OEMs can play a crucial role in creating customer awareness as they are in close proximity to car buyers. They can make sustained efforts to educate vehicle buyers about advanced safety systems such as VEDRs along with the inherent advantages so that provision of these devices becomes a default criteria influencing customer purchase decisions. This in turn offers potential revenue opportunities to auto OEMs. Additionally, auto OEMs can take the lead by providing devices such as VEDRs and related services free of cost until customers are adequately educated about the benefits, convenience and necessity of using these systems. This is likely to lead to increased growth in demand for vehicle safety devices in future.
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