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Social TV Market: Broadcasters Reap Dividend; Popularity of Social Media Propels Growth

Press release Description

Albany, New York, January 10, 2019: Broadcasters play a prominent role in outreach to global audiences and have influence in the world as they are the effective way of spreading information through interpersonal communication. In a bid to improve audience interaction in TV content and programs, broadcasters are profoundly using social media to innovatively improve consumer engagement, promotions and marketing campaigns. Having said that, broadcasters’ approaches to social media are narrowly focused and siloed. Through integrating, listening to and analyzing findings from social media, broadcasters can augment their reach and engagement levels. Besides, through social media, advertising campaigns can be productive.

The burgeoning popularity of social media such as Twitter Inc., Facebook, Instagram and YouTube have bolstered the consumer engagement and the market for social TV has consequently grown rapidly. These insights are according to the report titled, “Social TV Market—Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018-2026,” which has been lately incorporated in the exhaustive repository of Market Research Reports Search Engine (MRRSE).

Through social media, television show ratings are determined as for instance, companies can compare the number of fans on YouTube, Twitter and Facebook to decide if a television show is grabbing attention. Moreover, surveys can be turned online and will provide transparency. Facebook and twitter have become a sort of news channel as CNN is launching a new version of iReport to collate information directly from twitter, instagram and Facebook users.

Social TV Market: Report Synopsis

The report offers a comprehensive analysis on the market for social TV through quantitative and qualitative assessment. The report delves into drivers, opportunities, restraints and trends that have considerable impact on the augmentation of social TV market. The report also sheds light on segregation of the market to provide actionable insights on social TV. The market is segmented on the basis of solution, application and region.

The report starts with an exhaustive executive summary followed by assessment on market overview. The market overview section incorporates PESTLE analysis and value chain analysis. The section also delves into Porters’ Five Force Analysis which gives insights on competitive landscape of the social TV market. The report also delineates mergers and acquisitions and expansion taking place in the market.

The final section of the report encompasses competitive landscape of the social TV market with a dashboard view. The section delineates strategies, company overview, financial overview, key differentiators and recent developments in the social TV market. Some of the companies included in the report are Sentab TV, Vizrt Group AS, Megaphone Inc., Socialbakers Ltd., HP Inc and Snipperwall, among others.

Social TV Market: Research Methodology

The research methodology in this report includes primary sources, secondary resources and assessment from expert panel for the forecast period 2018-2026. Primary sources include telephonic interviews, e-mail interactions and face to face interviews and honest reviews of the aviation actuator system market across regions. Whereas, the secondary sources incorporate annual reports, national government documents, SEC filings, investors’ presentation, World Bank database, internal and external proprietary database, market reports, industry white paper, regulatory database and statistical database. Expert panel rigorously assesses the report in order to provide readers with authentic and unbiased report.

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