Spoonable breakfast – especially spoonable yoghurt – likely to remain consumer favourite during the forecast period
In terms of value, spoonable breakfast is projected to be the most attractive segment in the global liquid breakfast products market during the forecast period and is expected to remain dominant, accounting for a revenue share of more than 50% by 2027 end. The market for spoonable breakfast is estimated to be valued at around US$ 57 Bn by 2017 end and is expected to increase at a CAGR of 6.1% over the forecast period. This segment is expected to be valued at more than US$ 100 Bn by the end of 2027, representing an absolute $ opportunity of about US$ 2,800 Mn in 2017 over 2016 and an incremental $ opportunity of more than US$ 45 Bn between 2017 and 2027. The liquid breakfast segment is expected to account for a revenue share of about 45% by the end of 2027.Consumers, especially the younger generation have a different outlook about the food they eat. Consumers demand products that are tasty, healthy, and convenient with the ‘natural and clean’ label as they prefer food containing ingredients that are known to have low or no side-effects. For example, in response to growing consumer demand for natural and authentic yoghurt, dairy ingredient manufacturers are focussing on developing ingredients that are helping yoghurt producers produce clean label and lactose free products.
Another factor that is fuelling the demand for spoonable breakfast that also includes yoghurt among the U.S. consumers is the indulgence aspect. Yoghurt has become a staple food for healthy indulgence and continues to be a popular spoonable breakfast product category due to its versatility, convenience and high nutrition content. Texture is the premium attribute responsible for growing demand for yoghurt across the globe.
Consumers across Latin America have a balanced diet with a high dependency on consumption of ready-to-eat breakfast food products and are more inclined towards purchasing low-fat food products as part of their breakfast meal. This is expected to drive consumption of packaged liquid breakfast products such as spoonable and drinkable yoghurt, milk and cereal based liquid breakfast drinks and other liquid breakfast product categories across the region.
Manufacturers of liquid breakfast products are focussing on targeting developing markets in the Asia Pacific in order to generate maximum revenue. This is also fuelled by shifting consumer preference from carbonated drinks to nutritious healthy breakfast drinks across the region. For example, in 2015, PepsiCo Inc., which is a multinational producer of food and beverages products, expanded its presence across the Asia Pacific liquid breakfast products market by opening a new production plant in China. Through this new plant, the company is focussing on manufacturing a variety of Quaker products including instant oats, quickly cooked oats and Quaker's cereal powder drink in order to cater to demand from the market in the region.
Global Liquid Breakfast Products Market: Analysis and Forecast
Sales of liquid breakfast products are expected to witness robust growth during the forecast period, owing to changing eating habits of youngsters across the globe. Revenue from the global liquid breakfast products market stood at more than US$ 80 Bn in 2012 and more than US$ 95 Bn in 2016. By 2027 end, the global liquid breakfast products market is expected to reach a market value of more than US$ 185 Bn, expanding at a CAGR of 6.1% over the forecast period 2017–2027 Manufacturers in the global liquid breakfast market are focussing on launching different variants of breakfast products in order to cater to the evolving needs of consumers who are more cautious of their health and demand tasty, healthy and fresh ready-to-eat food products. Companies operating in the global liquid breakfast market are focussing on enhancing their production capacity and innovating rapidly to offer products that are high in nutrients, offer balanced tastes and remain fresh for longer periods. In a new report titled “Liquid Breakfast Products Market: Global Industry Analysis (2012-2016) and Opportunity Assessment (2017 – 2027)” we have studied the key strategies adopted by manufacturers of liquid breakfast products such as understanding customer needs and offering products accordingly with specified characteristics. Maintaining a proper value chain in order to optimise the price of the final product is another strategy that has been followed by manufacturers.
The rivalry among manufacturers in the different regions is high and there are no exit barriers. Manufacturers are concentrating on producing innovative products to boost sales. However, the threat of new entrants in the liquid breakfast products market is moderate. The selling price of these products is relatively high. Supermarkets and hypermarkets are the prominent distribution channels for liquid breakfast products across the globe. The quality of ingredients such as fruits and vegetables, milk, sugar, flavours and vitamins is crucial in maintaining the quality of the final product. We have observed that the threat of substitutes is high in the global liquid breakfast products market. Consumers are aware of other healthy alternatives such as fruit and vegetable juices available in the market at cheaper prices.Report Structure
The main feature of this report is Future Market Insights’ analysis and recommendations on the global liquid breakfast products market. The report presents an overview of the global liquid breakfast products market, market taxonomy, and a market dynamics section that underlines factors influencing the growth of the global liquid breakfast products market. Our analysts have provided key strategic recommendations for both existing and new players in the market to emerge sustainably profitable. Decline or increase in prices over the forecast period is based on historic market trends and is kept linear across countries. A general market scenario is assumed for sales of liquid breakfast products and driving factors are assumed to estimate the market forecast. The report also covers the competitive landscape that provides a dashboard view of the leading companies operating in the global liquid breakfast products market. The report profiles some of the key players and highlights the global mergers and acquisitions scenario along with companies’ expansion plans across regions.
Our analysts have performed systematic and exhaustive secondary research to analyse the required data points to arrive at the overall market numbers. We have listed market players across the value chain and developed questionnaires for each node in the value chain to extract the required market information through primary research interviews. The data thus acquired is validated using the triangulation method, wherein secondary and primary research data along with Future Market Insights’ analysis contribute to the final data. For a better understanding of the report, the data is represented using charts, infographics, and presentation of key findings by region to facilitate actionable business insights.
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