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Kombucha Market: Global Industry Analysis 2013-2017 and Opportunity Assessment 2018-2028

Report Description

This report provides forecast and analysis of the global kombucha market. It provides estimated data of 2018, and forecast data up to 2027 in terms of revenue (US$ Mn) and volume (‘000 liters). The global kombucha market report also includes key indicators influencing the preference and consumption of kombucha, market dynamics, along with an outlook on kombucha for the global market. It includes market growth drivers and challenges for the global kombucha market, and their impact on each region during the forecast period. The report also comprises the study of the drivers, restraints, threats, and opportunities for the kombucha market. The report also includes value chain analysis and opportunity analysis of the market, along with the pricing analysis and cost structure for the kombucha market.

Kombucha is commonly intended to be used as a functional beverage, and is a slightly alcoholic, fermented, lightly sparkling, sweet or sweet-sour green or black tea drink. It is made with sugar, tea, and cultures of a symbiotic colony of bacteria and yeast. Kombucha takes around 2 weeks to get fermented in a brewery. The most commonly used fermentation culture for kombucha is SCOBY, which stands for Symbiotic Culture of Bacteria and Yeast. Kombucha is available in different varieties of flavours, including regular, herbs & spices, citrus, berries, apple, coconut & mango, flowers, and other blended flavours. Kombucha is gaining wide popularity and acceptance due to its functional and health aiding properties, ranging from digestion to joint health, and it is fully packed with antioxidants and probiotics that support body functioning and the immune system. Kombucha is a one kind of energy drink that contains energizing B vitamins in addition to caffeine, which helps in enhancing oxygen flow in the body. Thus, it is taken as an energy booster, and is gaining popularity among athletes and sportspersons.  

Health and wellness has been the new trend of late, and food and beverage manufacturers and marketing heads have acknowledged this change in trend and consumers awareness, and have competently implemented stratagems products that fulfill consumer demand. Functional food and beverages is one of the markets with exponential growth. The trend of organic, clean label, and natural products is driving the markets in the food and beverages sector. Kombucha is a drink that is organic, and has several health aiding and benefiting qualities. It has potential in detoxification of the body, improving body digestion, immune system stimulation, and arthritis and cancer prevention, cholesterol reduction, energy enhancement, enhancing mood and athletic performance, and other benefits. Besides, kombucha is used in weight management, which adds on to its functional nature.

In order to provide the users/clients of this report with a comprehensive view of the kombucha market, we have included a detailed competitiveness analysis and key players in the kombucha market with their strategy overview, product offerings, and developments. A dashboard view of the entire landscape provides a detailed comparison of kombucha manufacturers on metrics such as total revenue, operating segments, operating regions, product offerings, and key differentiators. The study encompasses kombucha market attractiveness analysis by segments such as flavour, sales channel, packaging, and region.

For the estimation of the market size of kombucha, companies manufacturing kombucha were taken into consideration along with a detailed review of their product offerings. The revenue/sales of each company was tracked along with their product offerings. The market share of each kombucha company was calculated and taken into consideration for market sizing. Consumer preference and the consumption of kombucha across different regions were studied to understand the market penetration of the product. This was cross-validated with the market share of kombucha with the overall tea (black and green) market. The prices of kombucha have been collected at the manufacturer node to arrive at the market size for kombucha.

The report provides detailed competitive and company profiles of key participants operating in the global kombucha market. Some of the major companies operating in the global kombucha market are Makana Beverages LLC., Kombucha Wonder Drink, KeVita LLC, Humm Kombucha LLC., Townshend’s Tea Company, Reed’s Inc., Red Bull GmbH, NessAlla Kombucha, Live Soda LLC, Kosmic Kombucha, Buchi Kombucha, GT’s Living Foods, Hain Celestial, Hudson River Foods, Mojo Beverages, Remedy Kombucha Pty. Ltd., Revive Kombucha, Rok Kombucha, and Tonicka Kombucha

Global Kombucha Market Segmentation on the Basis of Flavour

  • Regular Flavour

  • Herbs & Spices Flavour

  • Citrus Flavour

  • Berries Flavour

  • Apple Flavour

  • Coconut & MangoFlavour

  • Flower Flavour

  • Others

Global Kombucha Segmentation on the Basis of Sales Channel

  • Food and Drink Specialty Stores

  • Hypermarkets/Supermarkets

  • Convenience Stores

  • Online Retails

Global Kombucha Market Segmentation on the Basis of Packaging

  • Glass Bottles

  • Cans

Global Kombucha Market Segmentation on the Basis of Region

  • North America

  • Latin America

  • Europe

  • Japan

  • Asia Pacific excluding Japan

  • Middle East & Africa

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