Kegs Market Analysis: Over 59.3% of the revenue to be generated by the Stainless Steel Keg in 2018
The global kegs market was valued at US$ 753.4 Mn in 2017 and is projected to expand at a CAGR of 4.2%, during the forecast period (2018-2028).
Keg is the small barrel which is used for storing products such as beverages which includes alcoholic as well as non- alcoholic beverages, Cooking oil and Chemicals. Alcoholic beverages include alcohol types such as beer, wine, spirits and cider. The main reason for storing the alcoholic beverages in the kegs is that it maintains the original flavour and quality of the beer over a long period of time. Draught beer is usually served through the kegs so that the pressure of the beer is maintained. The global kegs market is expected to be largely organized in regions such as Europe and North America. The global kegs market is largely driven by the high demand for the alcoholic beverages primarily due to upsurge in the consumption of beverages including alcoholic and non-alcoholic across the globe. By end use, alcoholic beverages is anticipated to be the dominant segment of the global kegs market.
Drivers and Restraints
Global economic performance has stabilized over the last three quarters in the prominent countries. This is clearly reflected through the IIP and PMI of the manufacturing hub economies. Increasing number of individuals that are consuming alcoholic and non-alcoholic beverages across the globe due to the changing consumption patterns, lifestyle and overall improved living and expenditure standards have resulted in growing demand of storage formats such as Kegs across the globe. Furthermore, huge demand of cooking oil in in the emerging economies is rapidly being fulfilled with the help of kegs ultimately acting as a growth propagator in the global kegs market. Kegs manufacturers have witnessed increasing demand from countries such as India, China, Indonesia, and Brazil where alcohol consumption has been increased tremendously in the last two decades. This has led to an increase in the demand of the kegs from emerging nations creating long term sustainable demand for the kegs. As the raw material used for the process of manufacturing of kegs have steadily increased over the last couple of years, kegs manufacturers are facing the challenge of declining profitability margins coupled with low alternatives available in the market.
Across the globe, kegs manufactures are increasingly facing the challenge of keg loss due to the non-return, damage or improper handling of kegs. In order to mitigate the aforementioned challenges manufacturers are charging a specific deposit amount as an insurance to provide the product on rent. However, the customers of the kegs realized that they can get double, triple or quadruple the cost of their deposit by selling the empty kegs to the local scrap dealers and they can earn more profit by selling the kegs. As per recent estimates on an average, keg loss costs brewer between $0.46 and $1.37 per barrel on annual keg production. The loss varies depending upon the size of the brewery.
Market Taxonomy
Key segments covered
By Material
Plastic
Tin
Stainless Steel
By Capacity
Up to 20 Litre
20 Litre to 40 Litre
40 Litre to 60 Litre
Above 60 Litre
By End Use
Alcoholic Beverages
Beer
Wine
Spirits
Cider
Non- Alcoholic Beverages
Soft Drinks
RTD Beverages
Juices
Others
Cooking Oil
Chemicals
Others
Key regions covered
North America
U.S.
Canada
Latin America
Brazil
Mexico
Argentina
Rest of Latin America
Western Europe
Germany
France
U.K.
Spain
Italy
Nordic
Benelux
Rest of Europe
Eastern Europe
Russia
Poland
Rest of Eastern Europe
Asia Pacific Excluding Japan
China
India
ASEAN
Australia & New Zealand
Rest of APEJ
Middle East & Africa
GCC Countries
North Africa
South Africa
Rest of MEA
Japan
Competitive Landscape
Some of the key kegs manufacturers which have been profiled in this report include American Keg Company, LLC, NDL Keg Inc, Shinhan Industrial Co, Ltd, Ningbo BestFriends Beverage Containers Co. Ltd, Blefa GmbH, Schaefer Container Systems, Petainer UK Holdings Ltd, Ardagh Group S.A, Julius Kleemann GmbH & Co KG , The Metal Drum Company.
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