Report Description

Kegs Market Analysis: Over 59.3% of the revenue to be generated by the Stainless Steel Keg in 2018

The global kegs market was valued at US$ 753.4 Mn in 2017 and is projected to expand at a CAGR of 4.2%, during the forecast period (2018-2028).

Keg is the small barrel which is used for storing products such as beverages which includes alcoholic as well as non- alcoholic beverages, Cooking oil and Chemicals. Alcoholic beverages include alcohol types such as beer, wine, spirits and cider. The main reason for storing the alcoholic beverages in the kegs is that it maintains the original flavour and quality of the beer over a long period of time. Draught beer is usually served through the kegs so that the pressure of the beer is maintained. The global kegs market is expected to be largely organized in regions such as Europe and North America. The global kegs market is largely driven by the high demand for the alcoholic beverages primarily due to upsurge in the consumption of beverages including alcoholic and non-alcoholic across the globe. By end use, alcoholic beverages is anticipated to be the dominant segment of the global kegs market.

Drivers and Restraints

Global economic performance has stabilized over the last three quarters in the prominent countries. This is clearly reflected through the IIP and PMI of the manufacturing hub economies. Increasing number of individuals that are consuming alcoholic and non-alcoholic beverages across the globe due to the changing consumption patterns, lifestyle and overall improved living and expenditure standards have resulted in growing demand of storage formats such as Kegs across the globe. Furthermore, huge demand of cooking oil in in the emerging economies is rapidly being fulfilled with the help of kegs ultimately acting as a growth propagator in the global kegs market. Kegs manufacturers have witnessed increasing demand from countries such as India, China, Indonesia, and Brazil where alcohol consumption has been increased tremendously in the last two decades. This has led to an increase in the demand of the kegs from emerging nations creating long term sustainable demand for the kegs. As the raw material used for the process of manufacturing of kegs have steadily increased over the last couple of years, kegs manufacturers are facing the challenge of declining profitability margins coupled with low alternatives available in the market.

Across the globe, kegs manufactures are increasingly facing the challenge of keg loss due to the non-return, damage or improper handling of kegs. In order to mitigate the aforementioned challenges manufacturers are charging a specific deposit amount as an insurance to provide the product on rent. However, the customers of the kegs realized that they can get double, triple or quadruple the cost of their deposit by selling the empty kegs to the local scrap dealers and they can earn more profit by selling the kegs. As per recent estimates on an average, keg loss costs brewer between $0.46 and $1.37 per barrel on annual keg production. The loss varies depending upon the size of the brewery.

Market Taxonomy

Key segments covered

• By Material

  • Plastic

  • Tin

  • Stainless Steel

• By Capacity

  • Up to 20 Litre

  • 20 Litre to 40 Litre

  • 40 Litre to 60 Litre

  • Above 60 Litre

• By End Use

  • Alcoholic Beverages

    • Beer

    • Wine

    • Spirits

    • Cider

  • Non- Alcoholic Beverages

    • Soft Drinks

    • RTD Beverages

    • Juices

    • Others

  • Cooking Oil

  • Chemicals

  • Others

Key regions covered

• North America

  • U.S.

  • Canada

• Latin America

  • Brazil

  • Mexico

  • Argentina

  • Rest of Latin America

• Western Europe

  • Germany

  • France

  • U.K.

  • Spain

  • Italy

  • Nordic

  • Benelux

  • Rest of Europe

• Eastern Europe

  • Russia

  • Poland

  • Rest of Eastern Europe

• Asia Pacific Excluding Japan

  • China

  • India

  • ASEAN

  • Australia & New Zealand

  • Rest of APEJ

• Middle East & Africa

  • GCC Countries

  • North Africa

  • South Africa

  • Rest of MEA

• Japan

Competitive Landscape

Some of the key kegs manufacturers which have been profiled in this report include American Keg Company, LLC,  NDL Keg Inc, Shinhan Industrial Co, Ltd, Ningbo BestFriends Beverage Containers Co. Ltd, Blefa GmbH, Schaefer Container Systems, Petainer UK Holdings Ltd, Ardagh Group S.A, Julius Kleemann GmbH & Co KG , The Metal Drum Company.