The global IPTV market lately has witnessed proliferation in number of subscribers, primarily influenced by enhanced user viewing experience as delivered by IPTV and development of supporting infrastructure in emerging markets. IPTV (Internet Protocol television) is a technique of distributing television content over IP which offers an additional customized and interactive user experience. It delivers video stream encoded as a series of IP packets and is distributed by a service provider to deliver either stored video or live TV. IPTV services can be bundled with other IP services such as VoIP and high-speed Internet access. It enables integration of TV, PC, home phone and wireless devices offering high quality of viewing experience to the end-users.
The report includes extensive analysis of the industry drivers, restraints, market trends and market structure. The market study provides comprehensive assessment of stakeholder strategies and imperatives for succeeding in the business. The report helps in understanding driving forces behind the popularity of IPTV services across different geographies, such as North America, Western Europe, Eastern Europe, Asia Pacific excluding Japan (APEJ), Japan and RoW (Rest of the World). It includes a detailed analysis of the prevalent market situation, company profiles, and current industry trends for IPTV market prevalent among the various end-users such as small size enterprise, mid-size enterprise, large size enterprise, and residents. The chapter on market positioning analysis points out the leading players across the ecosystem of IPTV market. It provides detailed understanding of the leading players in the market, their business strategies, recent developments, and financial overview.
The report includes cross-segment analysis of the global IPTV market and provides estimates in terms of revenue (US$ billion) for years 2012 and 2013, along with market forecast for the period 2014 to 2020. The estimates for the years 2012 and 2013 are actual values, while market size estimates for period 2014 – 2020 are forecast numbers, assuming market dynamics remain unaffected during the term. The end-users segment includes in-depth analysis and forecast of IPTV market across the different geographies. The high level analyses, such as value chain analysis and Porter’s five forces analysis helps market competitors to formulate their business strategies at every stage of their business. Moreover, the market estimates have been analyzed keeping in mind different factors including but not limited to technological, economical, social, environmental and legal factors. The market attractiveness tool estimates the attractiveness of this technology across different geographies where they are benchmarked based on their market scope and growth rate.
The report also provides company positioning of the various industry participants. Market participants profiled in this report include AT&T, Inc, Bharti Airtel Limited, CenturyLink, Inc., Deutsche Telecom, ARRIS Group, Inc., Cisco Systems, Inc, Broadcom Corporation, Ammino Corporation, MatrixStream Technologies, Inc., and Orange S.A.
The IPTV Market Segmentation:
IPTV Market, by Type
IPTV Market Revenue, By Geography
- North America
- Asia Pacific
- Asia Pacific (excluding Japan)
- Middle East and Africa
- Latin America