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Enterprise A2P SMS Market: APEJ Projected to be the Largest Regional Market in Terms of Revenue Throughout the Forecast Period: Global Industry Analysis (2012 – 2016) & Opportunity Assessment (2017 – 2027)

Report Description

Report Synopsis

Future Market Insights offers a 10-year forecast for the global Enterprise A2P SMS market in terms of value for the period 2017 to 2027. This study demonstrates the market dynamics and trends globally across seven regions North America, Latin America, Western Europe, Eastern Europe, APEJ, Japan and MEA that influence the current nature and future status of the Enterprise A2P SMS market over the forecast period.

Report Description & Structure

This research report provides a detailed analysis of the Enterprise A2P SMS market and offers insights on the various factors responsible for the growing popularity of Enterprise A2P SMS. The report includes an extensive analysis of key industry drivers, restraints, market trends and market structure. The market study provides comprehensive assessment of stakeholder strategies and imperatives for succeeding in the business. The report starts with an overview of the Enterprise A2P SMS market in terms of value. In addition, this section includes analysis of key trends, drivers and restraints from the supply, demand and economy side, which are influencing the Enterprise A2P SMS market. The report segregates the market based on tool, application and vertical across different regions globally. A detailed analysis has been provided for every segment in terms of market size analysis for the Enterprise A2P SMS market across the different regions. The report provides a detailed analysis covering key trends and absolute dollar opportunity.

An important section of the report presents a detailed analysis of the global Enterprise A2P SMS market across various countries in each assessed region. It provides a market outlook for 2017 – 2027 and sets the forecast within the context of the Enterprise A2P SMS market, including latest technological developments as well as new offerings in the market. This study discusses key trends within countries contributing to growth of the market, as well as analyses degree at which drivers are influencing this market in each region. This report evaluates the present scenario and future growth prospects of the Enterprise A2P SMS market across various regions globally for the period 2017 –2027. We have considered 2016 as the base year and provided data for the trailing 12 months. In order to offer an accurate forecast, we have started by sizing the current market, which forms the basis of how the Enterprise A2P SMS market will grow in the future. Given the characteristics of the market, we have triangulated the outcome of different types of analyses based on the technology trends.

In the final section of the report, we include a competitive landscape to provide clients with a dashboard view based on categories of providers in the value chain, presence in the Enterprise A2P SMS market portfolio and key differentiators. This section is primarily designed to provide clients with an objective and detailed comparative assessment of key providers specific to a market segment in the Enterprise A2P SMS supply chain and the potential players for the same. Report audiences can gain segment-specific vendor insights to identify and evaluate key competitors based on an in-depth assessment of capabilities and success in the marketplace. Detailed profiles of providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the Enterprise A2P SMS market.

Research Methodology

In this report, we have not only conducted the forecasts in terms of CAGR, but have also analysed the market on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to identify the right opportunities across the market. As previously highlighted, the global Enterprise A2P SMS market is split into a number of segments. All segments have been analysed in terms of basis point share to understand the individual segments’ relative contribution to overall market growth. This detailed level of information is important for identification of various key trends in the global Enterprise A2P SMS market.

Market Segmentation

  • By Tools

    • Cloud API Messaging Platform

    • Traditional And Managed Messaging Services

  • By Application

    • Pushed Content Services

    • Interactive Services

    • Promotional Campaigns

    • Customer Relationship Management (CRM) Services

      • Two factor authentication (includes OTP)

      • Others (includes product shipment SMS and others)

    • Others (Inquiry and search related services)

  • By Vertical

    • Financial Institutions and Banking

    • Gaming

    • Travel and Transport

    • Health and Hospitality

    • Retail

    • Others

  • By Region

    • North America

    • Latin America

    • APEJ

    • Japan

    • Western Europe

    • Eastern Europe

    • Middle East & Africa

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