Global Dry Shampoo Market: Overview
The research report on the global dry shampoo market provides a comprehensive overview of growth trends, product innovations, and competitive hierarchy that will influence the said market over the forecast period between 2017 and 2022. It also looks into key market indicators that are anticipated to impact the growth curve over the 2017-2022 period. The overall growth perspective based on revenue generated in key regional markets sumps up the report analysis.
Following this, the report covers value chain analysis and highlights factors affecting demand drivers, challenges, and opportunities in the dry shampoo market over the forecast period. The market analysis presented is based on outcomes of primary research and secondary research, and through insights received from industry experts. Social and economic growth indicators have also been considered for presenting market projections for the dry shampoo market between 2017 and 2022.
Global Dry Shampoo Market: Trends and Opportunities
The global dry shampoo market is gaining traction from the growing interest of working-class population for hair care products that do not require much time for application suitable for their hectic lifestyle. Dry shampoo is best suited for working-class population that requires frequent hair washes due to exposure to dirt and pollution.
The changing consumer preference for natural and organic hair care products is also stoking demand for natural variants of dry shampoo. Consumers are increasingly recognizing that frequent shampooing with chemical-based shampoo leads to loss of luster and strength of hair.
Global Dry Shampoo Market: Market Segmentation
The report examines the global dry shampoo market depending upon form type, function, demographic, distribution channel, and region. On the basis of form type, spray form and powder form are the segments into which the dry shampoo market is divided in this report. On the basis of function, anti-dandruff, color protection, hair loss prevention, and others are the segments that divide the global dry shampoo market.
By demographic, men, women, and kids are the segments of the global dry shampoo market. In terms of distribution channel, the global dry shampoo market is segmented into modern trade, convenience store, specialty store, drug store, online, and others.
From a geographical perspective, North America, Asia Pacific, Europe, Asia Pacific except Japan, Latin America, the Middle East and Africa, and Japan are the key segments that divide the global dry shampoo market. North America is anticipated to lead the global dry shampoo market in 2017 vis-à-vis revenue, and the trend is anticipated to continue over the course of the forecast period. North America dry shampoo market is expected to display a significant 5.8% CAGR between 2017 and 2022.
Europe dry shampoo market is estimated to hold 27.3% revenue share in the overall market in 2017. The region is expected to lose 64 basis point (BPS) in its market share by 2022.
Global Dry Shampoo Market: Competitive Analysis
This section of the report covers detailed competitive profile of key players in the global dry shampoo market. The Unilever Group, Kao Corporation, Shiseido Company Limited, The Procter and Gamble, The Estee Lauder Companies Inc., Church & Dwight Co. Inc., Revlon Inc., Henkel AG & Co. KGaA, L’Oreal SA, and Coty Inc. are the key players in the dry shampoo market profiled in this report.
This is followed by a detailed discussion on competitive strategies along with insights on business positioning, financial standing, and SWOTs of key players in the global dry shampoo market. Lastly, the report profiles the key players based on the parameters of employee strength, business overview, key competitors, and recent/key developments.
The global dry shampoo market is segmented as follows:
Global Dry Shampoo Market, by Form Type
Global Dry Shampoo Market, by Function
Global Dry Shampoo Market, by Demographic
Global Dry Shampoo Market, by Distribution Channel
Global Dry Shampoo Market, by Region
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