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Cling Film Market: Growing Product Innovation in Western Europe to Challenge North America’s Leadership Position: Global Industry Analysis (2013 -2017) & Opportunity Assessment (2018 – 2028)

Report Description

As a packaging product, cling film is thin and is sold as rolls in boxes, and is used as a tight cover for containers. In addition, cling film is easy to handle, microwave?safe and contains no plasticizers, allowing it to be reheated. Despite the thin factor, cling film is highly durable and is hard to puncture or tear and doesn’t wear down like other materials. It is capable of holding up against any object for an extended period of time. Cling film is one of the cost-effective materials used to keep food products fresh and safe from external contamination.

Revenue in the global cling film market is driven by growth in end use sectors such as food, consumer goods, healthcare, industrial and other industries. Due to its ease of application, cling films are preferred over other traditional wrapping methods such as hand wrap and shrink wrap. Use of cling film at the end of the production line is quite simple. On an industrial scale, cling film is an important tool in protective packaging. This type of film is especially useful when handling large quantities of valuable or perishable items. The tight seal formed by the application of heat creates a barrier against all such elements the object comes in contact with.

Manufacturers of cling films in North America are introducing eco-friendly alternatives in the global market

Cling film packaging helps prevent damages to the packed products from moisture, heat or dust. The gentle texture of cling film makes it easy for anyone to easily apply or remove it. However, cling film is harmful for health owing to the fact that the heat present in cling film storage boxes might cause chemicals to leak into food. This is expected to hamper the global cling film market during the forecast period. In addition, some companies are manufacturing sustainable alternatives to cling film. For instance, FKuR, a U.S-based plastic manufacturing company has developed a new line of biodegradable cling films. The various bio plastic compounds that the company has been developing are moisture resistant and do not contain starch derivatives; this offers a great advantage in comparison to other commercial starch-based plastics. This will further help the market prosper in the region in the coming years.

Emerging economies are opening up lucrative opportunities for manufacturers of cling films

Developing economies such as China and India have been seeing meteoric growth in the food retail industry, as well as in the adoption of the on-the-go food consumption trend. In the last few years, the sales of packaged food has intensified in these countries. The local markets in countries such as India and China have been dominated by regional manufacturers for years now. Nevertheless, the immense opportunity created by the growth in the food retail sector has pushed many foreign manufacturers to invest in the local markets in these regions. Consequently, manufacturers of cling films are looking to enter these untapped markets either by means of joint ventures or through mergers and acquisitions.

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