Yogurt and its many forms are an integral part of diets across geographies. The yogurt market in North America, especially, is a very diverse and vibrant space because it is available as both a healthy snack option and a dessert. The report delves into the North America yogurt market to offer a meticulously-researched perspective on the emerging trends, threats from alternative products, and opportunities that can be harnessed profitably. The North America yogurt market is expected to register a healthy double-digit compounded annual growth rate (CAGR). This report studies the markets in U.S., Canada and Mexico and offers recommendations on the most promising regions to invest in.
These findings will prove valuable for both established companies in the North America yogurt market, as well as new players planning to enter this space. The report answers questions pertaining to changing consumer preferences, the effect of raw material supplies on the yogurt market, and the competitive scenario in the yogurt market in North America in general. Each major region within the larger North America yogurt market has certain well-established players, all of which are studied in the Company Profiles section.
Overview of the North America Yogurt Market
In 2012, yogurt was a US$7.3 billion market in North America. The findings of this research report show that the North America yogurt market is will likely exhibit a CAGR of 8.2% between 2013 and 2019, rising to US$11.7 billion by 2019.
The food market in North America is currently at a phase where the consumers are more willing to purchase healthy foods. Given this paradigm shift that’s gradually taking place, the yogurt market carries several opportunities for growth. TMR’s analysis shows that Greek yogurt-a low-fat, creamy variety of yogurt-is among the fastest-growing segment in North America. So much so, that this segment will likely drive the overall yogurt market ahead over the forecast period of the report. Interestingly, products in this market cater to consumers of all age groups - from kids to the older population. A number of companies have even launched products specifically for men and women, designed with different nutritional values.
In Canada, on the other hand, frozen yogurt is a favorite dessert and this reflects in increasing sales of this product. While both U.S. and Canada are expected to show slow but steady growth, Mexico is a region that will be most attractive for companies in the yogurt market in North America. From 2013 through 2019, the market for both frozen yogurt and set yogurt will be teeming with growth opportunities in Mexico. The yogurt market in Mexico will witness high single digit growth between 2013 and 2019.
Strengthening distribution channels, such as supermarkets and hypermarkets, will create the right setting for the growth of the North America yogurt market.
The market research report studies two primary segments within the North America yogurt market
- set and frozen yogurt. The report finds that the latter will show healthier growth because this segment is comprised of products such as desserts and its health-centric pro-biotic properties.
Companies Mentioned in the North America Yogurt Market
The North America yogurt market will see the dominance of private label brands between 2013 and 2019. In 2013, Chobani, Inc. was seen to be the largest player in the United States, with Genral Meals and Groupe Danone S.A. following closely. The Canada yogurt market was led by Ultima Foods Inc., with Groupe Danone S.A. following here too. Parmalat Canada was seen as another major player in Canada in 2013. In the yogurt market in Mexico, Groupe Danone S.A. was the largest player, followed by Sodiaal S.A.
This report gives you access to decisive data such as:
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for the coming years
Key highlights of this report
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- Offers a clear understanding of the competitive landscape and key product segments