The shoe deodorizer market in the U.S. is expected to witness significant growth from 2014 to 2020 due to increasing concerns related to personal care and hygiene among the population in the country. Growth in the medicated foot care market is anticipated to drive the shoe deodorizer market during the forecast period. Furthermore, large number of people suffering from diseases such as diabetes and hyperthyroidism is estimated to be important target segment for these products. Diabetes and hyperthyroidism cause excessive sweating in feet and other parts of body. Rising concerns about foot odor is projected to boost growth of shoe deodorizers during the forecast period.
Shoe deodorizers have now become an integral part of personal care. Demand for organic/natural shoe deodorizers is expected to bring about strategic changes in the offerings of large players in this market during the forecast period due to changing trends and preferences for organic products over synthetic products. Furthermore, strategic product placement in mass retail channels and drug stores would escalate the demand of shoe deodorizers over the next six years.
The shoe deodorizers market in the U.S. is likely to expand at a healthy CAGR over the next six years due to increased usage of shoe deodorizers by people suffering from diabetes and hyperthyroidism to control the feet odor. The key market players are likely to introduce shoe deodorizers that would offer hygiene along with suppressing the feet odor. Furthermore, innovations by key players and the new entrants (UV shoe deodorizers for instance) would boost the sale of shoe deodorizers in this market.
Shoe deodorizers are sold through a variety of channels. Distribution of products is another area of significant value addition. Companies with strong distribution networks tend to dominate the market and enjoy market leadership. Mass-market channels such as supermarkets/hypermarkets and drug stores are among the most preferred destinations/channels for the sale of shoe deodorizers. Supermarkets and online shopping have become popular channels for purchase of these products due to continuous promotional offers and better prices compared to other stores/distribution channels.
Currently, the top three companies account for more than 50% market share in the U.S. shoe deodorizer market. However, the market offers significant opportunities for new entrants due to easy entry and low cost of exit. This, in turn, is likely to encourage the entry of new players in the market over the next six years. Key players such as Reckitt Benckiser Group plc and S.C. Johnson & Son, Inc adopt acquisitions and long-term agreements with retailers as key business strategies in the market.
This report has been segmented by product types. It includes drivers, restraints and opportunities (DROs) and value chain of the shoe deodorizers market in the U.S. The study highlights current market trends and provides forecast from 2014 to 2020. The market dynamics chapter in this report provides insights about the existing trends and future prospects in the industry. Additionally, value chain analysis helps understand the focus areas in the supply chain.
The study covers the analysis of all types of shoe deodorizers in the U.S. market such as shoe deodorizer powder, shoe deodorizer sprays, shoe deodorizer soles and shoe deodorizer balls. The current market size and forecast until 2020 is also provided in the report, in terms of value (USD million).
The report also analyzes macroeconomic factors influencing and hampering the growth of the shoe deodorizers market. Porter’s five forces analysis helps in analyzing the rivalry among market players in the U.S. The market attractiveness analysis included in the report highlights key investment areas in the industry. The report would help manufacturers, suppliers and distributors understand the present and future trends in this market and formulate strategies accordingly.
The report includes detailed profiles of major players in this market with attributes such as product portfolio, strategy, SWOT analysis and recent developments. Major players in the shoe deodorizers market are S.C. Johnson & Son, Inc, Reckitt Benckiser Group Plc, Blistex Inc., Chattem Inc.
The shoe deodorizers market in the report refers to the market by product types. The market is categorized into the following segments:
The U.S. shoe deodorizers market, by product types
- Shoe deodorizer powder
- Shoe deodorizer sprays
- Shoe deodorizer soles
- Shoe deodorizer balls