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Global Market Study on Tea: Black Tea Segment Projected to Retain Its Dominance Through 2024

Report Description

Persistence Market Research offers an eight year forecast for the global tea market between 2016 and 2024. The primary objective of the report is to offer key insights on the expected future growth of the global tea market. The study demonstrates market dynamics that are expected to influence the current environment and future status of the global tea market over the forecast period. The primary objective of this report is to offer updates on global tea market.

The report offers data regarding market share of the global tea market and the market is segmented on the basis of type into black tea, green tea, oolong tea, herbal tea and others. The market is also segmented on the basis of distribution channel type, which includes hyper/super market, convenience stores, retail stores, online stores, and others. The report also highlights various trends in the global tea market. A section of the report highlights region-wise trends in the global tea market. It also provides a market outlook for 2016–2024, and sets the forecast within the context of the segment by type, distribution channels type. This study discusses key regional trends contributing to growth of the global tea market, as well as analyses the degree to which drivers are influencing markets in each region. Key regions assessed in this report include North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

In the final section of the report, a competitive landscape has been included to provide report audiences with a dashboard view. Detailed profiles of key players are also included in the scope of the report to evaluate their long-term and short-term strategies, recent developments, key brands and products offered. Key players in the global tea market covered in the report include Unilever, Starbucks Corporation, WISSOTZKY TEA, Associated British Foods, Nestlé S.A, Akbar Brothers Ltd, Tata Global Beverages (Tata Tea Ltd.), The Republic of Tea, and DAVIDs TEA.

Key Segments Covered

  • By Type
    • Black Tea
    • Green Tea
    • Oolong Tea
    • Herbal Tea
    • Others
  • By Distribution Channel
    • Hyper/Super Market
    • Convenience Stores
    • Retail Stores
    • Online Stores
    • Others

Key Regions Covered

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Research methodology

To ascertain the global tea market size, we have taken into account the revenue generated by the various tea producers and processers globally. The forecast presented here assesses the total revenue generated by value, across the global tea market. In order to provide an accurate forecast, we initiated by sizing up the current market, which forms the basis on how the tea market is expected to develop in the future. Given the characteristics of the market, we triangulated the outcome on the basis of three different types of analysis; based on supply side, downstream industry demand and the economic envelope.

In addition, it is imperative to note that in an ever-fluctuating economy, we not only conduct forecasts in terms of CAGR, but also analyze on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to identify the right opportunities.

Also, another key feature of this report is the analysis of all key segments in terms of absolute dollar. This is traditionally overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the global tea market.

To understand key growth segments in terms of growth and adoption for tea globally, PMR has developed the tea market ‘Attractiveness Index.’ The resulting index should help providers identify real market opportunities.

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