A LMS (Learning Management System) is a web based technology that is used for planning, implementing and assessing learning processes. This system enables educational institutions to augment on-campus courses and deliver online courses. Apart from handling courses, this system can also handle various other tasks like skill analysis, reporting and tracking. It enables students to use interactive features like video conferencing, threaded discussions and discussion forums. This system enables teaching staff in creating and delivering content, assessing student performance and monitoring student participation. Corporate bodies are also implementing LMS for online training and to automate certain tasks like employee registration and record keeping. The various functions that are handled by LMS include automating and centralizing administration procedures, rapidly collecting and delivering learning materials, consolidating training initiatives, supporting standards and portability, personalizing content and enabling knowledge reuse.
The learning management system market is segmented on the basis of end users of the product. The end users of this product are majorly categorized into educational institutions, corporate bodies, government sectors, healthcare industry, manufacturing units, retail segments, telecom and information technology, and others. There are various drivers that are contributing to the growth of this market. One of the major factors driving the growth of this market includes growing adoption of e-learning. Most private companies are adapting e-learning systems because of the requirement to train employees at/from remote locations. Also, this system permits customizations and flexibility of training programs in terms of methodology and content. Implementing such system reduces travel time for employees and costs apart from easy access from convenient locations. Another factor that contributes to the growth of this market is that implementing LMS enables continuous learning. At a professional level, it is about expanding skill sets in response to rapidly changing environments and new developments at the workplace. For example, introduction of computer management systems to automate certain work processes creates a need for employees to be trained so that they can perform their tasks more efficiently. Implementing LMS to train employees is less time consuming and also large number of employees can be easily addressed and managed. However, integration with the existing systems in an organization may not be always possible. Some organizations already have certain systems implemented for training their employees.
Implementing LMS may take lot of time to understand the working of the system, keeping the cost factor in mind. Also, there is no assurance that the skills that shall be fostered using such systems can be transferrable to new situations. In educational institutions, students tend to feel isolated from their classmates and instructors and managing such systems with beginner level can be a complex task. These factors are affecting the growth of LMS market. The customizations that are demanded by certain organizations in LMS are not feasible in terms of costs in all situations. Smaller organizations would prefer using the traditional methods of training while large organizations would be reluctant in terms of investing time to actually understand the customizations needed by their companies. In manufacturing industries, practical training to operate machines is not possible in a simulated training lab.
Implementing mobile applications of such systems due to increase in usage of smart phones and increasing on-the-go work culture can create significant opportunities in LMS market. Companies in this line of business include McGraw-Hill Education, Blackboard Inc, Skillsoft Ireland Limited, Desire2Learn Incorporated and SumTotal Systems, LLC among others.
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· North America
· Asia Pacific
· Rest of the World
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