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Heart Health Supplements Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024

Report Description

Global Heart Health Supplements Market

According to the World Health Organization (WHO), cardiovascular diseases are the major cause of death globally. An estimated 17.5 mn people died from cardiovascular diseases in 2012. Experts state that a balanced diet consisting of fruits and vegetables, adequate amount of fiber, and at least one portion of oily fish a week is crucial to prevent and manage cardiovascular disease. With consumers becoming increasingly aware about cardiovascular diseases, the demand for supplement products has surged. These heart health supplements contain right amount of nutrients to help patients prevent various heart disease.

Heart health supplements such as omega-3 are high in demand as they reduce the risks associated with sudden cardiac death. According to various research studies, the long chains of polyunsaturated fatty acids in omega-3 positively affect the electrical activity of the heart and prevent the development of dangerous uncontrolled heart rhythms. Further, omega-3 is also supposed to lower the levels of blood triglyceride. While the benefits of omega-3 are highly promoted, consumers have low awareness about the role of fiber in preventing heart disease. According to the American Heart Association, consumption of 25 grams of fiber every day is essential for healthy functioning of the heart. Fiber, especially soluble fiber, has been scientifically proven to reduce cholesterol. Oats have the highest amount of soluble fiber and hence, are one of the key heart supplements.

Global Heart Health Supplements Market: Overview                              

Sedentary lifestyle and change in food habits have led to the growing prevalence of heart diseases. According to the Centers for Disease Control and Prevention (CDC), around 610,000 people die of heart disease in the U.S. every year. Coronary heart disease is the most common type of heart disease that kills around 370,000 Americans annually. Growing awareness about heart diseases has played a crucial role in the growth of the global heart health supplements market. Governments and regulatory authorities are also contributing towards raising awareness about heart diseases through various campaigns. All these factors have fuelled the demand for heart health supplements.

Heart health supplements can be broadly categorized into synthetic and natural supplements. Omega-3, vitamin E, protein, and antioxidants are the major synthetic heart health supplements. On the other hand, dark chocolate, whole grains, soy and fiber, and oats are considered as natural heart health supplements. Though omega-3 is naturally found in fish and is also synthetically manufactured. In fact, omega-3 and antioxidants register high demand in the global heart health supplements market.

Global Heart Health Supplements Market: Region-wiseOutlook           

The global heart health supplements market has been segmented into four key regions: Asia Pacific, North America, Europe, and Rest of the World.  In North America, the U.S. is the largest consumer of heart health supplements owing to the growing awareness about various cardiovascular diseases. However, the market in North America is getting saturated. As a result, manufacturers are shifting their focus on emerging economies in Asia Pacific where rise in disposable income and growing prevalence of heart disease have fuelled the demand for heart health supplements.

Some of the key players in the global heart health supplements market are E. I. du Pont de Nemours and Company, Bayer A.G., Amway, AdvoCare International L.P, Abbott Laboratories (Abbott Nutrition), and Koninklijke DSM N.V. The key players are focusing on new product launches, keeping in view the growing demand for heart health supplement products.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Luxembourg)
  • Eastern Europe (Poland, Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market

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