Application-to-person (A2P) SMS is a service in which an SMS is sent from an application, especially a web application, to a mobile subscriber. SMS can also be sent from mobile subscribers to web applications as well, known as person-to-application (P2A) messaging. The common uses of A2P SMS are notifications, alerts, marketing messages and flight alerts. A2P SMS applications are widely used in banking and financial services institutions, tourism, ecommerce, healthcare, entertainment, and so on. A2P SMS is preferred over other content delivery mediums as it offers multiple advantages. The SMS can reach any network globally, it is centrally invoiced.
The research report on the A2P SMS market provides a detailed analysis of applications of A2P SMS and helps in understanding driving forces behind the popularity of this service across different end-user industries. The report includes extensive analysis of the industry drivers, restraints, market trends and market structure. The market study provides comprehensive assessment of stakeholder strategies and imperatives for succeeding in the business. The report segregates the market based on application and end-use industries across different geographies, such as North America, Europe, Asia Pacific and RoW (Rest of the World).
The market share analysis of the leading players of the global A2P SMS market mentioned in the report provides detailed understanding of the market shares of the companies profiled in the report. The report includes a detailed analysis of the prevalent market situation, company profiles and industry trends for A2P SMS used across various end-use industries such as banking and financial services institutions, tourism, ecommerce, healthcare and entertainment.
The market research study analyzes the A2P SMS market on a global level, and provides estimates in terms of revenue (USD billion) for years 2012 and 2013, along with market forecast for the period 2014 to 2020. The application segment includes in-depth analysis and forecast of applications across the different geographies. The detailed value chain and Porter’s five forces analysis helps market competitors to formulate their business strategies at every stage of their business. Moreover, the market estimates have been analyzed keeping in mind different factors including but not limited to technological, economical, social, environmental and legal factors. The market attractiveness tool estimates the attractiveness of this technology across end-use industries, where they are benchmarked based on their market scope, and growth rate.
The report provides company market share analysis of the various messaging platform providers and gateway providers. Key players have also been profiled on the basis of company overview, financial overview, business strategies, and recent developments in the A2P SMS market. Major messaging platform providers and gateway solutions providers profiled in this report include Syniverse Technologies, LLC, AMD Telecom S.A., FortyTwo Telecom AB, mBlox, Inc., Ogangi Corporation, Silverstreet BV, Tanla Solutions Ltd., Symsoft AB, Angkor Data Communications Group Co. Ltd., and Optimizer International Group, Inc.
The applications considered within the scope of the report are - pushed interactive services, customer relationship management services, promotional campaigns and interactive services. Enhancement in end-user experience and provision of a secure and reliable operator channel are the basic factors responsible for growth of the A2P SMS market. SMS is one of the most attractive and easy to use forms of mobile communication as most users are familiar with it. Moreover, it is supported by all mobile handsets across all operating systems and mobile networks. A2P SMS market growth is driven by factors such as increase in mobile subscribers, growth in mobile payments and mobile banking, increasing mobile marketing activities, technological and product developments, and other macro-economic factors. However, the market still faces challenges from factors such as mobile messaging spam and IP based messaging which in turn results in decrease in profitability of telecom operators. However, with increase in transactional activities, facilities such as post transaction notifications and one-time password are expected to continue propelling the market growth in the long term.