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General Medicine Education Publishing Market - Global Industry Size, Market Share, Trends, Analysis And Forecast 2012-2018

Report Description

The report titled ‘General Medicine Education Publishing Market - Global Industry Size, Market Share, Trends, Analysis And Forecast 2012-2018’ offers a broad-ranging environment analysis with a special focus on key aspects such as market drivers, market restraints, as well as future opportunities that can be capitalized on.
The report also provides the impact that various factors exert on the market from the standpoint of conducting business in this market.
Another key area within this market research report is that of Company Profiles. This section is a collection of cutting-edge insights into leading market players within the general medicine education publishing market. The company profiles feature the potential shortcomings as well as strong points of new as well as established players.
The market research report establishes how a strong disparity prevails within the global general medicine education publishing market. This disparity presents ample capitalization opportunities for both new and established market players.
In addition to studying the geographical market at a granular level, the report also features descriptions and details on key players such as Thomson, Optum Health, Reed Elseview, Mc Graw-Hill, Wolters Kluwer, and others. 
General medicine, also referred to as internal medicine, is a branch of medical science that pertains to the prevention, diagnosis, as well as the treatment of diseases in adults. Medical practitioners that specialize in general (internal) medicine are known as ‘internists’, as opposed to ‘pediatricians’ that specialize in children’s diseases.
General medicine can be segment further based on the organ systems or organs that are afflicted by a disease. These segments comprise branches such as nephrology, cardiology, endocrinology, as well as anesthesiology, endocrinology, nephrology. 
According to reports, it is estimated that approximately 75,000 medical students worldwide opt for internal medicine as a career option. Thus, it can be seen why the worldwide general medicine publishing market is such a dynamic one. This dynamism stems from the fact that a strong disparity exists in the availability of modern technology and its adoption, besides the cost factor.
According to studies carried out in developing European and Asian regions, as well as developing regions in the rest of the world, it is estimated that over 50% people do not have internet access in their homes, for use as a source of education. This fact directly and significantly impacts the quality of education as the chief source of pursuing academic knowledge is printed literature. 
The current overall market leader in this industry is Elsevier that is credited for a myriad of contributions by way of successful books on internal medicine. One such highly popular book is Davidson’s Principles and Practice of Medicine. Elsevier also currently runs muchc sought-after online platforms such as MDConsult, in addition to mobile apps such as Procedures Consult. These online platforms and mobile apps are widely used and accepted by members of the medical community.
A considerable share of the student community regards McGraw-Hill’s Harrison’s Principles of Internal Medicine as the gold standard in general medicine education.
The market has been segmented as follows:
  • Electronic & Online publishing market for general medicine education 
  • Online Reference Tools
  • Mobile Applications
  • Electronic & Digital textbooks and reference books
  • Multimedia Content
  • Testing & Self-Assessment
  • Hospital Training
  • Distance Learning
Print publishing market for general medicine education
  • Custom content publishing
  • Print textbooks and reference books
  • Testing & Self-Assessment
  • Hospital Training
  • Distance Learning
The report also comprises a detailed granular analysis of the geographical markets that are divided as:
  • North America
  • Europe 
  • Asia
  • Rest of the World (RoW)

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