Increasing diabetic population is one of the major concerning factors globally. With the growing awareness and information regarding preventive measures for diabetes, consumers are opting for diabetic food along with medicines. The proportion of diabetic population is increasing due to busy lifestyle and consumers’ preference for junk food. In addition, number of youth population and children diagnosed with juvenile diabetes is also rising due to the lack of proper healthy diet and physical activity. With the rising health consciousness globally, consumers are showing strong preference for low calorie food products. Furthermore, manufacturers have expanded their product portfolio to include diabetic food products, in order to attract their target consumers.
Some of the major food manufacturers have started using artificial sweeteners such as Aspartame, Acesulfame K, and Neo-tame instead of sugar. The food manufacturers offer a vast array of diabetic food products, which can be categorized into dietary beverages, low fat dairy products, low calorie ice cream and jellies. In addition, food manufacturers are expanding their product portfolio to include diabetic confectionery and baked products among others.
The global diabetic food market has been segmented into North America, Europe, Asia Pacific, and Rest of the World (RoW). The scope of the report also offers an insight into diabetic food preferences in these regions, based on revenue (USD million). In addition, current and future trends in the diabetic food market are also covered in the report.
The report provides an insight into region and country wise preferences for diabetic food products. North America dominated the diabetic food market globally in 2013, followed by Europe and Asia Pacific. Rising disposable income and increasing consumer expenditure on diabetic food is having a positive impact on the growing demand for diabetic food globally. Increasing concern for maintaining a healthy lifestyle is boosting the demand for diabetic foods in RoW. U.S. dominates the diabetic food market in North America. Increasing health complexities caused by rise in blood glucose and growing aging population are generating a positive impact on the diabetic food market in U.S. The U.K. and Germany dominated the diabetic food market in Europe. Rising awareness about healthy lifestyle, in turn, is also leading to increase in demand for diabetic food products across Europe. China and Japan leads the market for diabetic food across Asia Pacific.
Increasing consumer awareness and knowledge regarding the benefits associated with diabetic foods is one of the major factors fueling the demand for diabetic food in this region. Latin America and Middle East dominates the market for diabetic food in Rest of the World. Rising disposable income and growing consumer interest toward maintaining healthy food habits are the major factors boosting the demand for diabetic food products in this region.
Improving standards of living is having a positive impact on the demand for diabetic food market in Africa. In addition, the gradual flow of information regarding the life risks associated with diabetes is boosting the diabetic food market in Middle East and Africa.
In the diabetic food industry, distribution channels play a crucial role in market penetration and product availability. Widening distribution channel is one of the major factors behind the growth of diabetic food market. Manufacturers are concentrating on creating strong distribution channels in order to cope with the growing competition and increasing consumer demand for diabetic food products globally. Supermarkets and hypermarkets, specialized health food store play an important role in showcasing new low fat food products to the consumers.
Manufacturers are keen on introducing new low calorie food products with sugar substitutes and less oil, in view of the increasing consumer interest toward healthy eating. Furthermore, food manufacturers are also concentrating on strengthening and widening their distribution channels for ensuring better accessibility of diabetic food products to consumers globally. Some of the major diabetic food manufacturers in North America, Europe, Asia Pacific, and RoW include Unilever Plc, Nestle S.A., PepsiCo Inc., The Coca-Cola Company, Cadbury plc, Kellogg Company, Mars, Inc., Fifty 50 Foods, Inc., and David Chapman's Ice Cream Limited.