Casein is the primary milk protein containing 21 amino acids. Caseinates are salts of casein formed by adding inorganic minerals to the formulation. These are used in a wide range of food and non-food industries as emulsifiers, rheology agents, foaming agents and viscosity enhancers.
The shift towards protein rich diets from carbohydrate rich diets, especially in developed nations of Europe and North America is expected to drive the casein market. New non-food applications of casein and caseinates are expected to act as opportunities for future market growth. However, availability of cheaper substitutes is expected to inhibit market growth in the near future.
Casein and caseinates market can be segmented on the basis of end-user markets into two segments as food and non-food. Food market segment can be further segmented into sports nutrition, infant formula, clinical nutrition and others. Infant formula is estimated to be the largest segment for food applications of casein and caseinates. Sports nutrition market is projected to be the fastest growing segment over the forecast period. Non-food applications include rheology modification, emulsification, pharmaceuticals and others including glues and blending components. Pharmaceutical segment is expected to be the fastest growing segment for non-food applications of casein and caseinates.
The market can be divided, based on product types, into four segments as acid casein and derivatives, rennet casein, micellar casein and others including sodium caseinates, calcium caseinates, and casein hydrolysates.
Europe is the largest market for casein and caseinates. Changing dietary preferences towards high protein diets is the primary reason for the market growth. Asia pacific market is growing rapidly owing to the increasing population of infants and increasing disposable income aiding the buyer power in the region.
Some of the players in the casein and caseinates market include American Casein Company, Erie Casein Company Inc Fonterra, Gansu Hualing Milk Products Group, Kerry Ingredients, Lactalis and Casein India among many others.
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