Baby drinks include baby juice and infant formula. Baby Juice refers to all fruit juice based drinks designed for consumption by children under three years old. Examples include Heinz All Ages and Gerber Ready-To-Drink Pear Juice. Infant Formula can be defined as dried milk product designed for infant consumption following rehydration with water, which is designed to duplicate the nutrient content of natural human breast milk. Examples include Hipp organic first infant milk, Pasteur Baby Milk and Nutrica Infant Formula.
Asia Pacific baby drinks market is expected to undergo several changes as different patterns are expected in different baby drinks categories. Consumers mainly prefer infant formula due to changes in lifestyle and rise in the number of working women. Moreover, infant formula is considered the sole source of nutrition for babies. Busy lifestyles, infant formula as a breast milk substitute, high nutrition content, and doctor preference towards baby drinks are expected to boost the demand for baby drinks in the major countries of Asia Pacific including China, India, Japan and Australia among others in the forecast period. The demand for baby juice is declining across Asia Pacific as it is not very popular. Baby juice has low penetration rate as it is not available everywhere. Moreover, baby juice is also not preferred due to its high sugar content.
Increasing varieties of products, health and wellness trends and active promotions by baby drinks manufacturers are the drivers contributing to the growth of the baby drinks market in Asia Pacific. Among different types of baby drinks, infant formula is estimated to have the most significant growth over the forecast period, as it is the best substitute for breast feeding and consumers are more interested to have quick meals due to their busy life style.
The Asia Pacific Baby Drinks market by product type is segmented into infant formula and baby juice. Baby juice market is further sub categorized into concentrated and ready to drink. In terms of volume market for ready to drink baby juice is comparatively larger compared to concentrated baby juice. The market for infant formula is comparatively larger as compared to the baby juice. Infant formula is expected to dominate the Baby Drinks market throughout the forecast period of 2014 to 2020.The report also provides an understanding of volume (Kg million) and value (USD million) of Baby Drinks. The study also provides forecast from 2014-2020 and highlights current and future market trends. The report also provides an understanding of distribution channel and brand shares of baby drinks in China , Japan, India, Australia, South Korea and Rest of Asia Pacific.
By geography, the market has been segmented into China , Japan, India, Australia, South Korea and Rest of Asia Pacific. India is expected to witness fastest growth in the baby drinks segment during the forecasted period .High nutrition content of baby drinks and growing preference for branded baby drinks is mainly driving the baby drinks market as parents in India are anxious to provide balanced and proper nutrition for babies. In addition, change in lifestyle and rise in the number of working mothers is also expected to increase the demand for baby drinks. Breast milk alone does not provide all the nutrients that a growing child needs. This is expected to increase the demand for baby drinks as these drinks contain all the nutrients essential for a growing child. Moreover, the report also provides the company market share analysis of key players and suppliers in these regions. Furthermore, the report also covers the Baby Drinks type in China, Japan, India, Australia, South Korea and Rest of Asia Pacific.
The leading players in the baby drinks market are Nestle S.A., Heinz Co. and Nutricia among others. Baby drinks in Asia Pacific is mainly distributed through hypermarkets, supermarkets, pharmacies and convenience stores.
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