Ammonium laureth sulphate or ammonium lauryl ether sulfate (ALES) is an anionic surfactant. It belongs to the alcohol ethoxy sulphate (AES) group. Ammonium laureth sulfate (ALES) is a free flowing, clear liquid, which is soluble in water but insoluble in waxes, fats and oils. Ammonium laureth sulfate (ALES) is a non-hazardous but acutely toxic chemical if ingested, inhaled or exposed through dermal contact. It is known to cause irritation and sensitization if exposed. Ammonium laureth sulfate (ALES) is a widely used type of anionic surfactant, typically found in personal care products, industrial cleaners, mild dishwashing liquids, fabric cleaners, emulsion polymers and household cleaning products.
Ammonium laureth sulfate (ALES) is used as foaming and cleaning agent in personal care products, household and industrial cleaners where mildness is essential. It is extensively used in the shampoos, shower gels, cleansers and bath products. The Ammonium laureth sulfate (ALES) market is driven by its demand in personal care products and household cleaners applications. However, easy substitutability is the major restraint for the Ammonium laureth sulfate (ALES) market. New applications in the automotive industry as non corrosive cleaners in the engine compartment could be prospective market opportunities for further demand growth.
Ammonium laureth sulfate (ALES) is non-hazardous and more stable when compared to its substitutes. It is a preferred substance where nitrogen is essential. It has a near neutral pH concentration which makes it an ideal chemical for acid balanced shampoo system and cleanser. Ammonium laureth sulfate’s (ALES) mild action and superior foaming ability make it a chemical of choice for bubble bath products. Ammonium laureth sulfate (ALES) has versatile viscosity response and can be formulated for the desired characteristics according to the product.
There is an increasing demand for mild cleansing products especially in the household cleansing market owing to harmful skin diseases and ailments caused by harsh detergents. For personal care products and baby products ammonium laureth sulfate (ALES) is a suitable foaming and cleansing agent. Additionally, increasing awareness among the general population about the ingredient chemicals and their effect on the skin is expected to support the market growth for ammonium laureth sulfate (ALES). In the developed regions with stringent regulations and awareness about the harmful effects of chemicals on the environment, milder chemicals with little or no harmful effects on the environment are preferred.
In terms of geography, Asia Pacific is the largest consumer of ammonium laureth sulfate (ALES). Major industrial economies including China, India, Japan and South Korea are the major consumers and producers of Ammonium laureth sulfate (ALES). It is extensively used for manufacturing of mild cleansing products for the households. Two of the most populated countries, China and India are situated in Asia. Both these countries are growing rapidly and witnessing rising disposable income and purchase power parity of the general population. Europe is another major consumer for ammonium laureth sulfate (ALES) especially in the personal care and household cleansing segment. In North America, the U.S. is the major market, while in Rest of the World, Brazil, Argentina and South Africa contribute to major demand for the market.
The market is dominated by few global players; however, there are a large number of small and medium sized local players in the Asia Pacific region. Key players include Para Chem, Lubrizol, BASF SE and Dow Chemical Company among many others.
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