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Growing Geriatric Population Worldwide to Spur Global Vitamin Supplements Market

Article Description

Vitamin supplements are added to daily diets to fill the nutrition gap. Vitamin supplements and other dietary supplements are not food substitutes and
cannot replace nutrients and health benefits of whole foods.

Increased Awareness of Ill-effects of Vitamin Supplements to Suppress the Market

The burgeoning healthcare industry is a crucial factor driving the global vitamin supplements market. Growing healthcare expenditure is influencing consumers
to switch to dietary supplements such as vitamin supplements. In the last few decades, the global vitamin supplements market has demonstrated a positive
growth trajectory. The growth of the market, however, is decelerated and is expected to exhibit a low CAGR during the forecast period.

Factors such as regulatory compliances and rising awareness of ill-effects of the supplements are suppressing the vitamin supplements market. Also, dietary
supplements such as vitamin supplements are not drugs and do not undergo strict safety requirements and regulations that prescription drugs need to comply
with. As such, consumers are free to buy the product without prescription if it is proven to be safe and effective.

Moreover, vitamin supplements are not immune to the unfavorable publicity, which is triggered mainly through ‘word of mouth’ and results in deterring the
vitamin supplements market. Additionally, increased awareness regarding high dose of vitamins is also constricting the market to some extent.

Nutritional Deficiencies in Teenagers to Steer the Global Vitamin Supplements Market Substantially

Despite encountering multiple restraints, the global vitamin supplements market is poised to exhibit moderate growth in coming years. Increased use of
vitamins by teenagers to fulfill nutritional needs on account of poor eating habits is driving the vitamin supplements market significantly. Additionally,
increased use of the products especially among aging population to complement nutritional needs along with medication for health reasons is will create
significant opportunities for the market.

The global vitamins supplements market was valued at US$37.4 billion in 2013 and will demonstrate a CAGR of 6.8% between 2013 and 2020. The market is
expected to be worth US$59.6 billion by 2020.

On the basis of products, the global vitamin supplements market consist multivitamins, vitamin C, vitamin D, vitamin B, and others. Vitamin D supplements
are expected to exhibit highest demand in future. Low exposure to sunlight can cause vitamin D deficiency among ageing people. This is one of the key
factors driving the market for vitamin D supplements among geriatric population.

Low Sunlight Exposure to Drive Vitamin D Product Segment of Vitamin Supplements Market

Increasing geriatric population in Asia Pacific will exhibit high demand for vitamin D supplements. In the overall vitamin supplements market, Asia Pacific
surpassed other regions in terms of demand for vitamin supplements and is anticipated to grow at 6.0% CAGR between 2013 and 2020. In North America, vitamin
supplements market has benefitted from increased health awareness combined with escalated healthcare expenditures. In Europe, high incidence of chronic
diseases will fuel the growth of the market.

Some of the key players in the global vitamin supplements market are Nutraceutical Corp., Glanbia plc, Integrated BioPharma, Inc., Pharmavite, LLC, DuPont,
Reckitt Benckiser Group plc, BASF SE, and NBTY Inc. In the current scenario, BASF SE dominates the global vitamin supplements market. The company
registered revenue of US$95,300.0 million in 2013.

Browse the full Global Vitamin Supplements Market report at