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Global Vitamin Supplements Market Reined in by Mounting Negative Publicity

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Earlier research studies suggested that to improve health and well-being, people should consume vitamin supplements daily. At present, many research studies are saying that vitamins supplements do not have any effect on the health. In fact, there are certain studies that suggest that vitamin supplements might harm a person’s health in the long run.


Browse the full Global Vitamin Supplements Market Report:
http://www.mrrse.com/vitamins-supplements-market

Negative Publicity to Hamper Global Vitamin Supplements Market

According to a recent research report, the global vitamin supplements market was worth US$37.4 billion in 2013 and will expand at a CAGR of 6.8% during the forecast period of 2014 to 2020. This report from Persistence Market Research (PMR), featured on Market Research Reports Search Engine (MRRSE), further states that the global vitamin supplements market will reach a market value of US$59.6 billion by 2020.

The negative publicity of the global vitamin supplements market is the primary restraining force for this market’s growth.

· A study published in the The New England Journal of Medicine in 1994 showed some shocking evidence. A group of total 29,133 male smokers was divided into four groups – those given beta carotene alone, alpha-tocopherol alone, both beta carotene and alpha-tocopherol, and placebo supplements. The study, after a follow-up of 5-8 years, concluded that the group receiving beta carotene supplements alone was more likely to die from heart disease or lung cancer as compared to other groups.

· The 2010 U.S. Dietary Guidelines Advisory Committee says that a daily mineral or multivitamin supplement does not offer any health benefits to Americans.

· An editorial co-authored by five doctors, which included three professors from John Hopkins, stated that the majority of supplements do not prevent chronic disease. Furthermore, the article stated that the use of these supplements is not justified and people should avoid the consumption of these supplements.

Besides negative publicity, the global vitamin supplements market will also be hampered due to the changing regulatory scenario.

Accelerating Geriatric Population to Drive Global Vitamin Supplements Market

Nevertheless, the global vitamin supplements market will continue to grow due to the increasing healthcare cost. The trend of preventive healthcare is another driver of this market. Several studies suggest that eating vitamins and mineral supplements can help improve health and increase life expectancy. Furthermore, the demand for vitamin supplements is high from the geriatric population. The growing aging population around the world will drive this market’s growth.


Browse the full Press Release of Global Vitamin Supplements Market:
http://www.mrrse.com/global-vitamins-supplements-market

Other end users of vitamin supplements are adult men, adult women, and children. The elevated demand for vitamins in the form of gummies for children will also drive the global vitamin supplements market. Vitamin D is projected to demonstrate the highest CAGR of 15.4% during the forecast period. Additionally, the multivitamins segment is expected to grow at a modest 6.1% CAGR during the forecast period.

BASF SE is the leading player in the global vitamin supplements market and sells its products in over 200 nations. This firm achieved total market revenue of US$95,300.0 million in 2013. Other notable players in the market include Glanbia, NBTY, Reckitt Benckiser Group, Koninklijke DSM, and Integrated BioPharma.