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U.S. Quick Service Restaurant Ecosystem Market: Shift towards Data-centric Business Models to Propel Growth

Blog Description

The quick service restaurant (QSR) ecosystem market in the U.S. has shown a decent development in the recent past. The current shift of enterprises towards data-centric business models is helping companies revive and optimize their businesses processes. This shift in business models is not only helping restaurants significantly grow but it is also boosting the U.S. market for QSR ecosystem to a great extent.

Browse the full U.S Quick Service Restaurant (QSR) Ecosystem Market Report:

The rising focus of enterprises towards enhancing and recreating customer experience is also a big factor, stimulating the growth of the U.S. QSR ecosystem market. Additionally, the increase in the usage of online payments such as payment through credit or debit cards as well as net banking and mobile payment methods such as m-wallet is likely to fuel the U.S. QSR ecosystem market in the next few years.

According to a market study, added to the MRRSE repository, the QSR ecosystem market in the U.S. attained a value of US$3,506.9 mn in 2012. The research report, published by Transparency Market Research (TMR), a market intelligence and research firm, further projects that a tremendous rise in the valuation of this market is expected in the near future.

Going by these predictions, the U.S. market for QSR ecosystem looks thriving. However, increased automation with the rising usage of QSR ecosystem devices has limited the application of human interpretation skills. This factor has a negative impact on the otherwise developing QSR ecosystem market in the U.S. Besides this, the high cost associated with QSR ecosystem devices is also expected to restrict this market in the coming years.

Software, hardware, and services are the key segments of the U.S. QSR ecosystem market. Here is a snapshot of the current as well as historical performance of these key segments:

  • The rising practice of self-service boosts the U.S. QSR ecosystem market significantly.
  • Within the hardware segment, the market for kiosk has emerged as the biggest market segment, thanks to the rising trend of self-servicing. Analysts expect the kiosk market to expand at a CAGR of 12.30% during the period of 2013 to 2019.
  • Among the sub-categories of the software segment, the market for billing and management solutions reported the highest share in the U.S. QSR ecosystem market in 2012. This market is anticipated to maintain its lead over the next few years owing to an increasing demand for customized software solutions from various itineraries and restaurants.

REDYREF Inc., Keywest Technology Inc., LG Display Co. Ltd., Samsung Electronics Co. Ltd., Omnivex Corp., Hewlett-Packard co., Cisco Systems Inc., NEC Display Solutions Ltd., Nanonation Inc., and Panasonic Corp. are the key companies operating in the U.S. QSR ecosystem market. McDonald’s, Burger King, Subway, Wendy’s, Taco Bell, Starbucks, Dunkin’ Donuts, KFC, Pizza Hut, and Sonic are some of the leading quick service restaurants present across the U.S.