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Rising Need to Reinvent Customer Experience Propels U.S. QSR Ecosystem Market

Press release Description

Albany, New York, Nov 02, 2015: Market Research Reports Search Engine (MRRSE) has recently announced the addition of a new research study on the quick service restaurant (QSR) ecosystem market in the U.S., stating that the market stood at US$3.5 bn in 2012.

This research report, titled “Quick Service Restaurant (QSR) Ecosystem Market (Digital Signage, Kiosks, Drive through terminals, Point of Sales, Handheld devices, Digital menu cards) – U.S. Industry Analysis, Size, Share, Growth, Trends and Forecast 2013 – 2019”, has been published by Transparency Market Research (TMR), a market intelligence and research firm.

According to the report, the U.S. QSR ecosystem market is poised to show tremendous growth during the period from 2013 to 2019. The rising need to reinvent customer experience, coupled with the increasing shift to data-centric business models in order to optimize business processes, is stimulating the market for QSR ecosystem in the U.S. significantly.

The report further states that the increase in automation has limited the application of human interpretation skills, which is hampering the U.S. QSR ecosystem to a great extent. Additionally, the high cost associated with QSR ecosystem devices is likely to limit the growth of this market in the coming years.

The U.S. QSR ecosystem market is broadly classified into services, hardware, and software in this research study. The hardware market is segmented into the markets for signage systems, drive through terminals, kiosks, point of sales (POS), digital menu cards, and handheld devices. Among these, the market for kiosks is projected to register the fastest growth, at a CAGR of 12.30% over the forecast period owing to the rising trend of self-service.

The report divides the software market into the markets for billing and management solutions and analytics software solutions. In 2012, the billing and management solutions market held the leading position in the QSR ecosystem software market. Analysts predict this market to maintain its leadership during the forecast period on account of the rising demand for tailored software from restaurants, states the research study.

The market report also analyzes the profiles of key companies operating in the QSR ecosystem market in the U.S. in order to present the competitive landscape and market hierarchy. Panasonic Corp., NEC Display Solutions Ltd., Nanonation Inc., Cisco Systems Inc., Omnivex Corp., Hewlett-Packard co., Samsung Electronics Co. Ltd., Keywest Technology Inc., LG Display Co. Ltd., and REDYREF Inc. are the major players in the U.S. QSR ecosystem market mentioned in this report.

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