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U.S. Pregnancy Products Market Witnesses Steady Growth Due to Rising Awareness Regarding Healthcare During Pregnancy

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Although the U.S. is witnessing a sharp decline in the rate of pregnancy, the country’s market for pregnancy products is registering a steady rise in its valuation. According to a research report published by Transparency Market Research (TMR), the U.S. pregnancy products market is poised to increase from a value of US$0.26 bn in 2014 to US$0.43 bn by the end of 2023, expanding at a CAGR of 5.70% during the period from 2015 to 2023. 

Browse Full U.S. Pregnancy Products Market Report with TOC :

The rising awareness regarding healthcare during pregnancy is boosting this market significantly. The increasing number of distribution channels such as retail stores, online stores, supermarkets, and hypermarkets, many of which offer a high discount on products required during pregnancy, is also expected to propel the market in the coming years. However, the increasing maternity age and the decline in the cases of unintended pregnancies among teenagers in this country are projected to hamper the U.S. market for pregnancy products.

Stretch Mark Minimizers Segment Emerges as Market Leader

Stretch mark minimizers, toning/firming lotions, body restructuring gels, stressed leg products, itching prevention creams, breast creams, nipple protection creams, and several other products such as face creams, body washes, moisturizing creams, and dark spot removal gels, are the are the commonly available pregnancy products in the U.S. The stretch mark minimizers segment is witnessing the highest demand among all pregnancy products in the country. Here is a snapshot of how these product segments are likely to perform in the coming years:

  • The stretch mark minimizers segment is likely to remain dominant in the coming years. The increasing consciousness among women in the U.S. regarding their physical appearance is fueling the demand for stretch mark minimizers substantially.
  • The segment of other products, including facial cream, moisturizing lotion, and dark spot removal treatments, is projected to register the fastest growth rate over the next few years.
  • The itching prevention cream segment, the toning/firming lotion segment, and the body restructuring gel segment are also anticipated to experience a significant surge in their market share in the near future.

Southern U.S. to Remain Dominant in U.S. Pregnancy Products Market

The U.S. pregnancy products market is spread across the Western U.S., the Southern U.S., the Northeastern U.S., and the Central U.S. Southern U.S. has emerged as the market leader and is anticipated to remain dominant over the next few years. The increase in pregnancies and cognizance about pregnancy products is likely to boost this market in Southern U.S. The Northeastern U.S. pregnancy products market is also expected to experience sturdy growth in the coming years.

Browse the full Press Release of U.S. Pregnancy Products Market at

Major companies functional in the U.S. market for pregnancy products are Nine Naturals LLC, Novena Maternity, Noodle & Boo LLC, Mama Mio US Inc., Expanscience Laboratories Inc., and Clarins Group. The market exhibits a fragmented structure and is highly competitive. Leading players are focusing aggressively on product launches and research and development activities to strengthen their portfolio. Mergers, acquisitions, and strategic collaborations have also emerged as preferred means among them in order to maintain their position in this market.