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Struggling Smartwatch Industry Hoping for Messiah in the form of Internet of Things

Blog Description

Smartwatches are the latest in a long trajectory of technological advancements in the consumer electronics domain. It is on the lines of the technological leap achieved when the camera, which had previously been a standalone device, was incorporated into the mobile phone. In today’s hectic times, staying connected with the digital world is growing in status to become more need than luxury. Such combinations enhance the functionality and efficiency of the devices in question, making them more convenient for the user.

Browse the full Global Smartwatches Market Report:

Smartwatches are watches that sync with the connectivity media of a user’s smartphone and display various kinds of alerts that might go unnoticed. Thus, they are companion devices to smartphones and are dependent exclusively on the sales of smartphones. In this respect, the highly positive prognosis for the global smartphone market spells good news for the smartwatch industry.

However, despite the seemingly conducive business environment, the smartwatch market has failed to take off spectacularly in most regions and demographics. Here’s a look into the factors that limit the expansion of the market for smartwatches.

  • Limited Battery Life: Due to their connectivity features, smartwatches are drastically more power-intensive than regular timepieces. However, in times when the battery capacity of even smartphones is often a major complaint from consumers and experts, it is difficult to supply sufficient battery backup to smartwatches due to size constraints. While smartwatches can be made larger to fit longer-lasting batteries, unwieldy smartwatches would kill their appeal.
  • Limited Connectivity: While smartphone operating systems have well-developed and expansive app ecosystems and support, the smartwatch ecosystem is not yet sufficiently developed. This means that only a small number of apps can connect with smartwatches. This leads to the following point.
  • Limited Cost-efficiency: Due to the problems posed by the smaller app ecosystems of smartwatches, they can display alerts largely limited to messaging and calling apps. This doesn’t represent a significant addition to the user’s connectivity, since such apps have dedicated and conspicuous alerts of their own in the smartphones in the first place. The disproportionately higher costs of smartwatches discourage many users from buying them. This, in turn, leads to the point mentioned below.
  • Limited User Base: Due to the relatively insignificant addition they make to a user’s connectivity options, smartwatches are only popular among a limited demographic. Popularity is currently easier to attain for smartwatches as a fashion item rather than as a utilitarian addition to Joe Everyman’s life.

Browse the full Press Release of Global Smartwatches Market

These factors limit the scope for expansion of the smartwatch market. The eventual development of the smartwatch ecosystem will iron out the flaws in the concept. Meanwhile, the market could be saved by the steady emergence of the Internet of Things. This concept refers to a network of connected household devices that can be controlled through a nexus device. Smartwatches that sync with and control household items rather than just smartphones would truly be a valuable addition to the common consumer and could boost the growth prospects of the smartwatch market by leaps and bounds.