Within the complex market of sports nutrition appear many changing trends, not just in which products are available but also in who all consume sports products. Gym-goers, bodybuilders, athletes, and sportsmen are the primary consumers of sports supplements. A growing pool of everyday people consume sports supplements in the pursuit of a healthy routine. Sports supplements help people to stay ahead of their normal fitness levels by offering extra energy to the body.
Sports supplements represent an emerging and innovative market in the global food and beverages industry. The shift in consumer preferences from traditional food to protein powders, nutrition bars, protein shakes, and other sports supplements will help the global market to enjoy new growth opportunities in the near future. In 2014, the value of sports supplements market was US$7,396.2 mn and it is estimated to reach US$13,579.4 mn by 2021. In terms of value, the global sports supplements market is predicted to expand at a 9.10% CAGR from 2015 to 2021.
Consumer Demand to Encourage Production of Power-efficient Sports Supplements
Sports supplements comprise pre-workout products, post-workout products, food, and sports drinks. The global sports supplements market is set for rapid expansion owing to the growing demand for various supplements from consumers. Long gone are the days when people had limited options with sports supplements. Today, with the availability of many nutritional bars, ready-to-drink supplementary juices, powders, and other products, consumers get the luxury to choose.
By product, the global sports supplements market is classified into protein and non-protein products. In 2014, the protein products segment held a share of 73.0% in the global sports supplements market. The rising number of gym-goers is a high-impact driving factor of the protein products segment. The rising demand from consumers is expected to encourage leading players to manufacture power-efficient sports supplements. The rising preference towards healthy supplements involves repositioning of regular ingredients. Manufacturers of sports supplements are taking efforts to introduce better-tasting products with real food nutrition added in the products.
Online Segment to Expand at 10.10% CAGR from 2015 to 2021 owing to Rising Clientele
The trend of ‘natural’ food is more relevant in the case of energy drinks. But manufacturers of sports supplements are taking efforts to reconfigure their products with a blend of natural ingredients. The availability of natural sports supplements at fitness clubs, online stores, health food stores, supermarkets, and pharmacies and drug stores is driving the global market further. The easy availability of all products on the internet has simplified shopping for the internet savvy people. The online segment is predicted to grow at a 10.10% CAGR from 2015 to 2021. Moreover, there has been an increase in the number of health food stores offering sports supplements to consumers. The health food stores segment is expected to hold 31.8% of the global market by 2021, and will thus continue to maintain its dominance.
The global sports supplements market is segmented on the basis of distribution channel, region, and product. By region, the global sports supplements market is divided into North America, Asia Pacific, Latin America, Eastern Europe, Western Europe, and the Middle East and Africa.
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Some of the key companies in the global sports supplements market are Herbalife Ltd., Enervit S.p.A., Glanbia Plc., Universal Nutrition, and NBTY, Inc. Going forward, leading players will continue to maintain their focus on manufacturing natural and safer sports supplements to fulfill the rising demand from consumers.