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Growing Emphasis on Improving Customer Experience to Boost Adoption of Kiosks in North America

Article Description

An enhanced buying and service experience offered by kiosks is what primarily appeals to users. The North America kiosk market has been witnessing substantial growth in the recent times owing to the emergence of kiosks as an important marketing tool for business to reach their target audience. They are being increasingly used across various industries such as travel and tourism, retail, healthcare, entertainment, advertisement, and finance. These self-service machines offer convenient services to customers without making them stand in long queues, thereby increasing their willingness to use kiosks. 

Promise of Improving Sales and Cutting down Expenses to Work in Favor of Kiosk Uptake across End-user Industries

Kiosks are helpful to owners in opening up new sources of income. Kiosks used in advertising are capable of attracting consumers and consequently creating a sizeable growth in sales. Moreover, increasing deployment of kiosks is reducing manpower, thereby cutting down the personnel costs incurred by organizations. These factors are, collectively, increasing the adoption of kiosks across several industries. Furthermore, these machines are capable of providing product information customized to the specific needs and interests of customers. This factor is bolstering the growth of the North America kiosk market.

Increasing Concerns Regarding Security and Capital Investment to Restrain Growth of North America Kiosk Market

The mounting cases of cybercrime have increased security concerns related to critical consumer data, especially gathered during monetary transactions at kiosks. This is likely to limit the growth of the kiosk market in North America. Moreover, the vast costs pertaining to the installation and authorization of kiosks are hampering the large scale adoption of kiosks. However, the technological advancements and growing awareness regarding the benefits of kiosks are expected to subdue the impact of these restraints in the forthcoming years.

U.S. to Emerge as Leader in North America Kiosk Market

The North America kiosk market was valued at US$2.5 bn in 2015 and is expected to rise to US$4.4 bn by the end of 2024, expanding at a significant CAGR of 6.1% from 2016 to 2024. Based on application, healthcare and retail are the most prominent sectors in North America due their high return on investment (ROI). The retail sector is expected to lead the market by 2024 owing to technological advancements in the retail industries. In the healthcare sector, these machines are used for wayfinding and directory, patient check-in and check-out, hospital information, patient and physician communication portals, human resource, and as a virtual receptionist.

Browse Full North America Kiosk Market Report with TOC:

Geographically, North America is categorized into the U.S. and rest of North America. The U.S. kiosk market is estimated to expand by revenue as well as volume at a growth rate much greater than the latter. The revenue of the U.S. kiosk market stood at US$2.3 bn in 2015 and is anticipated to cross US$4 bn by 2024 expanding at a CAGR of 6.4% during the same period. The growth of the market in this region can be attributed to the fact that most of the leading players are domiciled in the U.S. Retail giants such as Wal-Mart Stores Inc., Albertsons Companies Inc., ALDI US, and The Kroger Company have been progressing with their self-checkout rollouts. All of these activities continue to fuel the kiosk market in the U.S.