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Growing Crop of Health Conscious Consumers Increasingly Opting for Natural Source Vitamin E

Blog Description

Vitamin E sold in the market can be divided into two types – natural-source vitamin E and synthetic vitamin E. The two have different chemical compositions. Studies show that the human body makes better use of natural-source vitamin E than its synthetic counterpart. The vitamin E found in nature is known as d-alpha-tocopherol or more correctly, RRR-alpha-tocopherol. Natural sources of vitamin E are vegetable oils such as sunflower, soybean, and canola.

Browse the full Global Natural Source Vitamin E Market Report:

The global market for natural source vitamin E market is a highly consolidated one, with a handful of dominant international players. The top four companies accounted for over half of the market share in 2015, with the top vendor DSM N.V. holding 23% of market share. The global natural source vitamin E market is expected to expand at a healthy CAGR of 12.8% from 2016 to 2024 to reach a value of US$2,251.7 mn in 2024.

Different Benefits of Vitamin E

Vitamin E has a long list of benefits. It is a fat-soluble antioxidant that slows down cell damage. It is required for proper functioning of the organs in the human body. It is also used for treating vitamin E deficiency; for treating and preventing diseases of the heart and blood vessels; for treating diabetes; for preventing cancer; for diseases of the brain and nervous system such as Alzheimer’s and Parkinson’s disease; for preventing complications in late pregnancy caused by high blood pressure; premenstrual syndrome; and menopausal syndrome.

Vitamin E is used sometimes to reduce harmful effects of medical treatments, namely dialysis and radiation. It is also taken by people to increase energy levels, improve physical endurance, counteract muscle damage caused by exercise, and strengthen muscles. It is helpful for respiratory infections, cataracts, aging skin, asthma, skin disorders, and cystic fibrosis.

“Natural” Tag Leads to Increased Takers for Natural-Source Vitamin E

A growing crop of health conscious consumers are increasingly opting for organic or natural products. Their concerns relating to toxic chemical additives in products such as food, beverages and personal care have led to market growth of natural-source vitamin E. It is increasingly being demanded for making nutritional supplements, for food and beverage fortification.

Natural vitamin E is also being used in animal feed. Alpha-tocopherol is the primary natural vitamin E active compound used in as a supplementary in animal feed. It is a biological antioxidant, improves animals’ health and immunity, and maintains functional and structural integrity of cells. Moreover, these antioxidants are added to animal feedstock in order to enhance oxidative stability and increase shelf life of meat.

Easy Availability of Natural Source Vitamin E Counteracted by High Costs 

A strong distribution network has brought natural source vitamin E within easy reach of people. They are available in health shops, supermarkets, hypermarkets, mass merchandisers, drugstores, and healthcare specialist retailers. This is one reason for their soaring popularity and growing market. Thrust is being put now on strengthening e-commerce channels for their distribution.

Browse the full Press Release of Global Natural Source Vitamin E Market at :

On the flip side, deodorized distillates, compounds which are primary raw material for the production of natural vitamin E are in short supply. This has had a direct bearing on the prices of vitamin E and, in turn, on the prices of natural source vitamin E products. This could act as a major restraint to the market for natural source vitamin E, especially across developing economies where the masses do not command strong purchasing power. Many vendors are trying to explore alternative sources for producing deodorized distillates. However, no plausible results have been attained.