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Global and Regional Players Jostle for Space in Highly Competitive Global Mobile TV Market

Press release Description

Albany, New York, 23 November 2016: Market Research Reports Search Engine (MRRSE) has announced the addition of a new report titled “Mobile TV Market (Service Type – Free to Air Service and Pay TV Service) – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016–2024” to its database. The report offers a detailed overview of the market, which includes a comprehensive peek into the present competitive landscape and projections for growth from 2016 to 2024.

On account of the presence of a large number of companies, the global mobile TV market is extremely fragmented in nature. Competition is stiff too with regional players going head to head with their global counterparts. Because of the aforementioned reasons, the market is predicted grow at a robust CAGR of 9.5%, finds the report. The report also predicts that the market would be worth US$17.02 bn by 2024 from US$7.69 bn in 2015.

The market research report sets about with a detailed description of mobile TV and the disruptive technologies that led to the evolution of its market. The unprecedented proliferation of smart devices such as smartphones and tablets has paved the way for on-the-go-entertainment, which has suddenly become popular among a vast pool of entertainment hungry people wanting to watch movies, sports, and TV shows on the fly.  Some of the factors that have driven the market are super-fast data services such as 3G, 4G, and 5G and cheaper mobile chips supporting high quality video streaming to mobile devices. However, stringent regulatory norms are restraining the growth of players in the global mobile TV market.

By service type, the report segments the global mobile TV market into free to air services and pay TV services. Among the two, pay TV services dominated the mobile TV market in 2015, by accounting for over half the market. Its share is slated to increase further in the near future. Reasons behind pay TV’s success so far has been the growing demand for premium content, namely movies, live sports, and entertainment through video on demand (VoD) on various local and regional channels.

Geography-wise, the report divides the global mobile TV market into five regions: Europe, North America, Latin America, Asia Pacific, and the Middle East and Africa (MEA). Among them, Asia Pacific led the market with maximum share in 2015. The strong performance was on account of a massive rise in smartphone toting individuals, increasing investments in mobile networks, and increasing mobile data subscriptions in the region. The pay TV service segment held around half the market in the region and going forward the share is slated to rise further. The adoption of free to air services is also fast gaining traction in Asia Pacific due TV-enabled mobile handsets.

Browse Full Global Mobile TV Market Report with TOC:

To study the market ecosystem, the report leverages analytical tools such as Porter’s Five Forces Analysis. It also presents a value chain analysis to understand various internal and external factors influencing the market. Some of the main players in the mobile TV market profiled in the report are Verizon Communications, AT&T, Inc., Sky plc, Comcast Corporation, MobiTV, Inc, Charter Communications, Inc, Bell Canada, Bharti Airtel, and Orange S.A.

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