Feminine hygiene refers to personal care products and regimen required by women to lead a healthy life. Feminine hygiene includes products for hair removal, intimate hygiene regimen, and for use during menstruation. Currently, the rising concerns for hygiene among women have caused an uptick in the demand for feminine hygiene products across the different countries in Latin America. The easy availability of these products is further contributing substantially towards the development of the feminine hygiene products market in Latin America.
In 2014, the Latin America feminine hygiene products market was worth over US$2.19 bn and is estimated to reach a value of US$3.80 bn by the end of 2020. The market is expected to log a high 9.60% CAGR between 2014 and 2020.
The changing lifestyle is creating a positive influence on the Latin America feminine hygiene products market. The rise in the number of working women is anticipated to augment the demand for feminine hygiene products in the coming years. The preference for easy to use and convenient products are stimulating the demand for feminine hygiene products in Latin America. Furthermore, the market players are focusing on introducing new products in order to attract consumers and boost the sales figures.
Sanitary Pads Segment to lead Latin America Market for Feminine Hygiene Products
The feminine hygiene products market in Latin America can be classified on the basis of type into sanitary pads, internal cleansers and sprays, pantiliners and shields, and disposable razors and blades. In Latin America, sanitary pads are preferred by the female population over other products such as pantiliners and shields during menstruation. As a result, the sanitary pads segment accounts for the largest share in the feminine hygiene products market in Latin America.
The availability of sanitary products in different sizes offered by the major players in order to provide greater capacity for fluid retention is one of the key factors augmenting the growth of this segment. In addition, the increasing cases of vaginal infections through tampons is projected to boost the demand for sanitary pads in the near future. However, the increasing trend of using menstrual cups is expected to shrink the demand for sanitary pads in the next few years.
Brazil and Argentina Hold Lucrative Growth Opportunities
The Latin America market for feminine hygiene products can be classified on the basis of geography into Brazil, Peru, Argentina, and Chile. In 2014, Brazil accounted for the largest share in the Latin America market for feminine hygiene products, closely followed by Argentina. The rapid growth of the Brazil feminine hygiene products market can be attributed to the preference of consumers for healthy living and a changing lifestyle. The Peru and Chile markets for feminine hygiene products are projected to witness steady growth in the next few years.
Browse Full Latin America Feminine Hygiene Products Market Report with TOC:http://www.mrrse.com/latin-america-feminine-hygiene-products
The prominent players operating in the feminine hygiene products market in Latin America include Siempre Libre, Carefree, Schick, Always, Vagisil, Nosotras, Gillette, Tampax, and Lactacyd. These players are spending an enormous amount on advertising and marketing strategies to attract new consumers and strengthen their position in the market. Several promotional offers are also being introduced by the players to boost the sales figures of feminine hygiene products in Latin America.