IP Geo-location Service Market to Gain Traction, Backed by Adoption of IPv6 Numbering System – Fact.MR Study

250 Pages IP Geo-Location Market Survey by Fact MR, A Leading Business and Competitive Intelligence Provider

ICT companies are extensively adopting technologies such as cloud computing and artificial intelligence to ensure seamless operations as teams continue working from home. Focus on fast automation, use of real-time operation within various end-use sectors such as automotive, food & beverage and others will provide stimulus to the growth.

The report offers actionable and valuable market insights of IP Geo-Location. The latest report by Fact.MR provides details on the present scenario of the market across various regions along with the historic data and forecast of the market. The report also includes information on the sales and demand of IP Geo-Location Market across various industries and regions.

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The market study done by Fact.MR gives exclusive information about how the market will grow. The study identifies crucial trends that are determining the growth of IP Geo-Location market. This newly published report sheds light on vital dynamics, such as the drivers, restraints, and opportunities for key market players as well as emerging players associated with the production and supply. The latest report by Fact.MR provides detailed Market Analysis of IP Geo-Location

This newly published and insightful report sheds light on Market Insights of IP Geo-Location, key dynamics, their impact on the overall value chain from suppliers to end-users and Growth of IP Geo-Location Market.

Owing to its modest growth in the past and the introduction of IPv6 numbering IP allocation system, IP geo-location service market is anticipated to grow 3.0X through 2030. Furthermore, broadband penetration with FTTH initiatives by regional and global governmental bodies is also giving an uptick to its demand.

Emergence of digital marketing and its applications such as business intelligence and search pattern reorganization has enabled demand for content localization with respect to individual buying patterns. Introduction of IPv6 numbering system has enabled connection of IoT applications with internet services. Furthermore, need for enhancing security to gain customer loyalty has increased demand for IP geo-location services for detection of fraud transaction and anonymous users.

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IP Geo-location Service Market Segmentation

Fact.MR has studied the IP geo-location service market with detailed segmentation on the basis of solution, API packages, application, enterprise size, end users and key regions.

Solution

  • Cloud-based
  • Unmanaged Services
  • Partially Managed Serviced
  • Fully Managed Services
  • On-premise

API Packages

  • Basic API Packages
  • Core API Package
  • Extended IP Geo-location API

Application

  • Localize Web Content
  • Fraud Detection
  • Target Advertisement
  • Digital Rights Management
  • Others

Enterprise Size

  • Small & Medium Enterprises
  • Large Enterprises

End Users

  • OTT Content Providers
  • Online Retailer
  • Gaming Operators
  • Aggregators
  • Hotel
  • Food
  • Cab
  • Other

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Use of ML Algorithm to Remain Key Players’ Strategy to Gain Accuracy of Location

IP geo-location service market is partially consolidated in nature, with global and regional players dominating the market. As a result of technological advancements and introduction of IoT & AI, demand for data has increased from wireless transmission medium.

VPN service providers are a potential threat to IP geo-location services, as VPN services help users to hide their identity and actual IP address. IP geo-location service providers are now moving towards the adoption of AI & ML algorithms for providing accuracy for the user’s location and identifying the difference between actual and VPN based IP location, as well as security against fraudulent transaction.

For instance, Digital Element, Inc. is continuously modifying their ML tools along with their proxy methodologies to remove content blocking barriers by local CSPs. These advanced APIs are helping company to differentiate between VPN and actual location.

Key Takeaways of IP Geo-location Service Market

  • Global IP Geo-location Service market is expected to create a value opportunity of around US$ 3.0 Bn during the forecast period, adding 3.5X more value in 2030 as compared to 2020
  • Target advertisement segment will continue to dominate demand for IP Geo-location service market accounting for more than half of the global share, as a result of enhanced customer experience and analysis customers’ buying patterns.
  • China and India will continue to maintain their supremacy in IP Geo-location Service market with highest number of communication subscribers and high data usage rate. IP Geo-location Service market in Asia Pacific is poised to grow at a healthy CAGR of 10% through 2030.
  • Increasing investments by government and related authorities in smart cities and telecom industry for development of backbone infrastructure is fuelling market growth. These infrastructure will result in   providing better support and get maximum accuracy which will eventually boost demand for IP geo-location service market over the forecast period.
  • North America is estimated to be the most lucrative market in terms of revenue generation. Market is currently valued at US$ 1,000 Mn and is expected to show prolific expansion over the forecast period

“Adoption of IPv6 with supporting IoT and AI applications will lead to an upswing in demand for IP Geo-location service for Digital Right Management (DRM), secured payment platforms and enhanced customer buying experiencing”, says the Fact.MR analyst. 

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Key Question answered in the survey of IP Geo-Location market report:

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More Valuable Insights on IP Geo-Location Market

Fact.MR, in its new report, offers an unbiased Market Analysis of IP Geo-Location, Sales and Demand of IP Geo-Location, analyzing forecast statistics through 2019 and beyond. The study reveals growth projections on the basis of various criteria.

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