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Consumer Demand for Gainful Driving Experience Drives In-car Entertainment and Information System Market

Press release Description

Albany, New York, October 09, 2015: Market Research Reports Search Engine (MRRSE) has recently added a new study, titled “In-Car Entertainment and Information System Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 – 2021”, to its growing research reports repository. The research report is available on the company website for sale.

According to the market study’s findings, the global in-entertainment and information system market will rise at a notable 14.2% CAGR over the period between 2015 and 2021. If the figure holds true, the market, which had a valuation of US$11.42 bn in 2014, will be worth US$28.46 bn by 2021.

In current times, information has seeped into our daily lives like never before, thanks to advances in technology that have enabled seamless connectivity regardless of location. Information, when combined with entertainment, yields infotainment – the buzzword customarily associated with a media device or entertainment service.

The media to deliver infotainment are numerous, such as television, print, radio, or the Internet. The Internet is the commonly used medium for infotainment on the go, such as in in-car entertainment and information systems.

The report states that the in-car entertainment and information system market is on a healthy growth trajectory for the forecast period due to several factors.

In-car entertainment and information systems are integrated to offer several functionalities, which eliminates the need for multiple products such as radios, DVD players, and navigation systems, among others, in vehicles.

Technological advancement has been a boon for day-to-day operations, including the activity of driving vehicles as well. The use of technology has transformed driving from a  mere utilitarian task to a gainful and enriching experience, which is the reason for consumers to equip vehicles with hi-tech equipment for a worthwhile motoring experience.

High-volume data transmission through 4G, 3G, and 2G Internet bands supported by Bluetooth, Wi-fi, and near field communication connectivity has led to increasing adoption of in-car entertainment and information systems.

North America contributes a significant portion of revenue to the global in-car entertainment and information system market. This is mainly due to the fast and early adoption of advanced technology in the region.

In emerging economies in Asia Pacific, the Middle East, Africa, and Latin America, economic development has bolstered the automobile sector, which, in turn, has strengthened the in-car entertainment and information systems market.

To analyze the competitive landscape of the market, the report identifies and profiles the major companies operating in the in-car entertainment and information system market. These include Harman International, JVC Kenwood Corporation, Alpine Electronics Inc., TomTom International B.V., Denso Corporation, Delphi Automotive PLC, Pioneer Corporation, and Blaupunkt GmbH.

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Each of the companies is profiled by criteria such as company overview, business strategy, recent developments, product portfolio, and SWOT analysis.

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