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Consumer Demand for Enriching Driving Experience Expands Use of In-car Entertainment and Information Systems

Blog Description

In an age of seamless connectivity, access to information is not bound by any threshold. Be at the work station, home, or even while driving, information has infiltrated our daily lives like never before. The phenomenon can be combined with add-ons and parsed by analytical tools for high-value information dissemination in real time. This, if combined with entertainment, delivers infotainment, the popular buzzword commonly associated with a media device or service.

Browse the full Global In-Car Entertainment and Information System Market Report:

Infotainment includes content delivered through traditional media such as print, television, radio, or the Internet, which has trumped over all. In-car entertainment and information systems often use the latter, since it is the most convenient.

What do In-car Entertainment and Information Systems Offer?

An in-car entertainment and information system, which is commonly known as in-vehicle infotainment, varies from system to system in terms of its offerings. Typically, an in-vehicle infotainment system includes playing and managing audio content; making calls; navigation systems; rear-seat entertainment such as games, movies, social networking; audio-enabled incoming and outgoing text messages; access to content such as weather forecasts, traffic conditions, or sports scores.

With technology making waves in every sphere of day-to-day operations, the long hours spent on the roads hold massive scope for the in-vehicle infotainment market to progress in the years to come.

Based on a recent market study, the factors that have positively influenced the global in-vehicle infotainment market over the past few years are charted as follows:

  • First and foremost, the use of in-vehicle infotainment system has eliminated the need for multiple products such as DVD player, radio, and navigation system, amongst others, in vehicles. These systems are integrated with multiple functionalities to serve as an all-in-one solution.
  • Advancement in technology has been a boon for transforming driving from a utilitarian task to a worthwhile and enriching experience. Thus, consumer preference for vehicles that are equipped with hi-tech systems for a gainful experience on the go has grown consistently over the years and is expected to display a steady upward trajectory over the coming years.
  • Expanding Internet bandwidth, which enables high-volume data streaming through 4G, 3G, and 2G bands supported by Wi Fi, Bluetooth, and near field communication connectivity, has been notably favorable for the increasing installation of in-vehicle infotainment systems.
  • North America, which is known for fast and early adoption of advanced technology, accounts for a large revenue contribution in the global in-car entertainment and information system market.
  • The growing automobile sector in Asia Pacific, Latin America, and the Middle East and Africa has been vitally important in strengthening the in-vehicle infotainment market. This is because economic development in these regions has led to higher purchasing power of the customers, which has in turn bolstered the demand for a hi-tech motoring experience.

Browse the full Press Release of Global In-Car Entertainment and Information System Market :

Hence, due to the said favorable reasons, the global in-car entertainment and information system market is expected to rise at a notable 14.2% CAGR from the period from 2015 to 2021.