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Global Unified Communications (UC) Market: Growing Preference for BYOD in Enterprises to Boost Market

Article Description

Unified communications (UC) is a business term describing the integration of communication, enterprise, and real-time communication services including mobility features, instant messaging, web & video conferencing, etc. with non-real-time communication services. Non-real-time communication services include voice mail, messaging, fax, etc. Thus, UC is a combination of services and aids in simplifying the user experience by unifying and automating the user experience within different devices. It has emerged as a significant tool in enhancing the business processes and also helps increase the productivity of employees working in an organization. This technology has been broadly employed for implementing the trend of Bring Your Own Device (BYOD). 

Rising Proliferation of Mobile Devices to Boost UC Market

The global unified communications market is fuelled by the rising proliferation of mobile devices and the growing preference for BYOD. In addition, the rising mobile workforce and enterprise mobility will also boost the growth of this market. Furthermore, a number of advantages related to UC such as enhanced productivity, lower costs, and expedite decision-making abilities in business environments will further augment the growth of the global UC market. On the other hand, the soaring costs of initial investment and the absence of interoperability in multi-vendor UC platforms are amongst the major factors that may restrain the growth of the market in the coming years.

Increased Flexibility of Cloud-Based Systems to Propel their Demand over On-Premise Systems

On the basis of type, the market is segmented into hosted or cloud-based and on-premise UC systems. Amongst these, on-premise systems present enhanced control capabilities, customization, and are easy to manage. However, these systems require well-trained staff and a proper maintenance from time to time. On the other hand, cloud-based systems present more flexibility in comparison to on-premise systems. In addition, in cloud-based systems, organizations are able to make customizations and add new features or functionalities as per their needs. Furthermore, these systems feature low infrastructural costs, are an apt fit for diversely distributed organizations, and provide an accurately streamlined access to the company data.

Better Operational Agility of UC to Raise their Adoption in Enterprises

At present, unified communications are being employed within four major areas, namely healthcare, government, education, and enterprises. Medium to small sized businesses in addition to larger enterprises are also aware on the increasing advantages of unified communications. This is further fuelling the development of the market. UC systems are highly employed within enterprises owing to the growing implementation of IT within business processes. In addition, UC systems also present better operational agility and better-connected-employees in enterprises, which results in enhanced customer engagement capabilities.

Browse Full Global Unified Communications Market Report with TOC:

EMEA to Outpace North America in UC Market by 2018

On the basis of geography, the unified communications market is segmented into Europe, North America, Asia Pacific, and Rest of the World (RoW). Amongst these, the North America unified communications market constitutes the largest share. However, the region of Europe, the Middle East, and Africa (EMEA) is poised to outpace the region of North America by 2018. The EMEA unified communications market stood at US$6.38 bn in 2011 and is predicted to exhibit a remarkable CAGR of 21.0% between 2012 and 2018.

The major players in the market are Alcatel Lucent, Cisco Systems, Microsoft, Avaya, NEC, and Siemens Enterprise Communications, among others.