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Rising Stress on Comfort and Adoption of New Fabrics and Designs Driving Global Mens Underwear Market

Blog Description

The men’s underwear industry has come a long way since the time when products were made in a few standard designs and from basic white cotton. The current market is being driven by the rising demand for active underwear, and factors such as premium fabrics and performance of the undergarments, as well as branding strategies, also have a significant impact on the overall sales of men’s underwear. Fabrics such as cotton/spandex blend, cotton/polyester blend, polyester, and spandex, as well as products with features such as temperature and odor control are witnessing significant growth on a global front.

Browse the full Global Mens Underwear Market Report:

The rising use of smarter fabrics and smarter technologies is helping the global men’s underwear market transform into a more sophisticated marketplace. Even if the adoption of men’s underwear with more advanced features is not as much as products with similar features in women’s section, the demand for underwear that weighs high on comfort and innovative designs is on a constant rise since the past few years. Evolution, in terms of both design and fabric as well as consumer choices, has enabled the market for men’s underwear to be considered in line with other fashion products.

Organized Retail, Single- and Multi-brand Showrooms on a Rise

A recent market research report published by Persistence Market Research (PMR) states that the global men’s underwear market will expand at a healthy 5.8% CAGR between 2015 and 2020. The global clothing and accessories market had a valuation of US$ 1,229.4 bn in 2014. About 38.7% of this market was held by the men’s clothing and accessories section in 2014, which stood at US$ 437.7 bn. To this market section, men’s underwear market contributed revenues worth US$8.0 bn in 2014.

The report states that the high level of comfort offered by new designs is one of the key factors fuelling the overall sales of men’s underwear. The report also states that the rising disposable incomes in developing nations also leads to the higher adoption of products from international brands. The market is also benefitting from the rising penetration of organized retail and single- and multi-brand showrooms across emerging economies.

Browse the full Press Release of Global Mens Underwear Market

Regional Players Hinder the Growth of International Brands in Many Regional Markets

The global market for men’s underwear is highly fragmented with the presence of a large number of companies operating across various product segments. A number of international apparel companies, including Philips-Van Heusen Corporation, Hanesbrands Inc., Jockey International Inc., Ralph Lauren Corporation, J.C. Penny Corporation, Inc., and American Eagle Outfitter Inc., have entered the men’s underwear arena through their specialized range of upper body underwear and lower body underwear. Products from these companies have high demand in native countries and their penetration is on a rise in developing countries as well owing to the rising disposable incomes in these regions. However, the numerous regional brands operating in the market hinder the expansion of international brands in regional markets with cost-conscious consumers.