Sports nutrition products refer to energy bars and drinks, protein bars and dietary supplements. These products are manufactured using ingredients like creatine, linoleic acid, caffeine and taurine among others. Health issues like obesity have increased globally over the years. Consumers are looking to maintain a healthy and active lifestyle in their busy schedule. Sports nutrition products are mostly used by sports persons such as athletes and bodybuilders. Recreational users who are engaged in weekend sports also use sports nutrition products in order to keep themselves active.
Increasing health awareness among the consumers, rapid urbanization and rise in disposable income of the consumers are some of the major factors driving the demand for sports nutrition products globally. The market share of sports nutrition products is expected to increase over the forecast period. Developing countries such as India, China, Brazil and Japan among others have huge untapped potential for sports nutrition products. Manufacturers of sports nutrition products are aiming to penetrate the developing countries in order to boost their presence at the global level.
However, availability of counterfeit products is one of the major factors restraining the demand for sports nutrition products globally. North America held the largest market share at globally and is expected to maintain its position throughout the forecast period. Europe is the second largest market for sports nutrition products, owing to increasing health awareness. However, increase in the consumption sports nutrition products over the years has made Asia Pacific as the fastest growing market for sports nutrition products. The manufacturers of sports nutrition products are aiming to explore the developing countries such as Brazil, India and Argentina among others in order to boost their market presence.
Owing to the large number of upcoming industries in the developing nations, the per capita income is expected to increase over the forecast period. Owing to these factors, there is considerable increase in disposable income of the consumers in the emerging economies. This is expected to have a high impact on the demand for sports nutrition products in the long run.
Sports drinks held the largest market share for sports nutrition products. However, sports food is one of the fastest growing markets for sports nutrition products. Increasing health awareness and changing lifestyle are the major factors boosting the demand for sports food at the global level.
Maxinutrition Ltd (U.K.), PepsiCo (U.S.), The Coca-Cola Company (U.S.), Glanbia Plc (Ireland), GNC Holdings (U.S.), Monster Beverage Corporation (C.A.), Nestlé S.A.(Switlerland), Reckitt Benckiser Group Plc (U.K.), Abott Nutrition Inc (U.S.), Yakult Honsha Co Ltd. (Tokyo) are some major players operating in the sports nutrition product market.
The report has been segmented by product type and geography and it includes drivers, restraints and opportunities (DRO’s), Porters Five Forces analysis of the sports nutrition market. The study highlights current market trends and provides forecasts from 2014 to 2020. Average selling prices (ASP) across all product segments are covered within the scope of research. We have featured the current market scenario for global sports nutrition market and identified future trends that will impact demand for sports nutrition products during the forecast period from 2014 to 2020.
By product, the market has been segmented into sports food, sports drinks and sports supplements. By geography, the market has been segmented into North America, Europe, Asia-Pacific, and RoW (Rest of the World). The report provides the current market size and anticipates its status over the forecast period.
The report also analyzes factors driving and inhibiting growth in the sports nutrition products market. Porter’s Five Forces analysis offers insights into the market competition across its value chain. The report will help manufacturers, suppliers, and distributors to understand the present and future trends in this market and formulate strategies accordingly.
The report segments the sports nutrition market as:
Global Sports Nutrition Market, by Product Type
- Sports Food
- Sports Drinks
- Sports Supplements
Global Sports Nutrition Market, by Geography:
- North America
- Asia Pacific
- Rest of the World