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Increasing Broadband Subscribers are Shaping the Future of the IPTV Market

Article Description

As the internet has become an indispensable part of everyone’s life, it has opened a huge opportunity for the telecommunication companies. One such sought-after opportunity is the vast field of Internet Protocol television (IPTV). Internet Protocol television refers to a television facility that any user with an IP device can avail via high-speed broadband internet connectivity. Some of the important players catering to the dynamic demands of the global Internet Protocol television market are AT&T Inc, CenturyLink, Inc., Bharti Airtel Limited, Deutsche Telecom, Cisco Systems Inc, ARRIS Group Inc., Broadcom Corporation, Ammino Corporation, Orange S.A, and MatrixStream Technologies Inc. The boisterous growth of the global IPTV market is largely due to the efforts made by the telecommunication service providers to use IPTV to compete with traditional cable television service providers.

High-definition Videos Drive Global IPTV Market

The ubiquitous nature of IPTV is being maintained by the huge demand for high-definition video entertainment and video on demand (VoD) from internet users. In light of this ever-increasing demand, market players are constantly developing advanced networks to retain their consumer base and add new customers as well. The other important growth driver for the global IPTV market is the increasing demand for hybrid services.

Lack of Infrastructure Becomes a Tough Challenge

The global IPTV market, however, faces a tough challenge in the form of poor infrastructure facilities in the developing regions, which makes the service delayed and fragmented. The developing nature of the economies is also a hurdle for the IPTV market, as offering seamless service at competitive prices continues to a problem.

The global Internet Protocol television market is segmented on the basis of type and geography. Based on the type of places Internet Protocol television is used in, the market is segmented into small, medium, and large enterprises and residential areas. In terms of geography, this market is segmented into Europe, North America, Asia Pacific, Middle East and Africa, and Latin America.

Regionally, the IPTV market in Europe and North America is witnessing stagnancy due to an extreme number of IPTV subscribers. Furthermore, the markets in these regions are also experiencing maturation due to dropping prices and tremendous development of infrastructure. To deal with this drop, service providers are offering high-end packages at an exceptionally low cost along with more services. This has resulted in higher average revenue per user (ARPU).

Browse the full Global IPTV Market report at

Asia Pacific to Remain at the Forefront of Global IPTV Market

Analysts predict that Asia Pacific will witness the fastest growth in the IPTV market in the coming few years. As the region inches closer to an internet revolution, the IPTV market will find itself amidst a galore of opportunities that will lead it to a bright success. Government efforts for digitalizing processes in countries such as India are also promoting the growth of this market. The other regions such as the Middle East and Africa will also observe a positive growth trend in the IPTV market as they offer multi-screen services along with just IPTV service. Globally, the qualitative improvements in IPTV offerings will help each market player to remain at the forefront of the increasing competition.