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Outdoor LED Displays Emerge as Most Attractive and Effective Mode of Advertising

Blog Description

Outdoor LED displays are the quickest, easiest, and the most effective and cost-efficient way of promoting a brand, and advertisers have been making the most of this technological trend to grab the consumer’s eye. Used in the streets, building façades, live events and concerts, sports stadiums and arenas, shopping centers and retail outlets, bus and train stations, airports, and TV studios, LED displays are everywhere.

Browse the full Global Installed and Rental Outdoor LED Displays Market Report:

The growing demand for greater viewing experience and enhanced visual clarity has largely driven the global market for installed and rental outdoor LED displays. According to Persistence Market Research, this market is projected to expand at a remarkable CAGR of 15.90% from 2015 to 2021, rising from a value of US$6.4 bn in 2015 to US$15.7 bn in 2021.

Surge in Advertising and Promotional Activities Propelling Demand for Outdoor LED Displays

The global installed and rental outdoor LED displays market has received a tremendous boost from the growing number of advertizing and promotional activities by major corporate brands. Outdoor displays have become such an effective means of gaining attraction that even smaller brands are investing a sizable amount into installed or rental LED displays such as these. Live events such as sports meets and music and dance concerts are great ways to promote one’s brand and have massive audiences take notice. LED billboards, for instance have witnessed increased demand during events such as the Common Wealth Games and the Olympics. This segment, according to estimates by PMR, grew from a value of US$2.4 bn in 2014 to 2.8 bn in 2015 in the installed category and from US$2.1 bn in 2014 to US$2.5 bn in 2015 in the rental category. LED video walls and surface-mounted displays are also effective ways to promote one’s brand.

Outdoor Energy-efficient Digital Signage Growing in Demand

Outdoor LED display systems are energy-efficient, environment-friendly, cost-effective, and durable, compared to other advertising tools. This has encouraged corporate brands to advertise their product and service offerings on a large scale at an economical cost. Even though the initial cost of installation is high, the overall impact is massive. Besides, outdoor LED displays are also offered on rent to those who do not wish to invest in the installation charges. As a result, outdoor LED displays have become a preferred choice for event organizers. The introduction of latest technologies and innovative lighting systems also lends a significant boost to the overall market.

Browse the full Press Release of Global Installed and Rental Outdoor LED Displays Market

Some of the prominent players operating in the global installed and rental outdoor LED displays market are Data Display Co. Ltd., Sony Corporation, Lighthouse Technologies Ltd., Electronic Displays Inc., Shenzhen Dicolor Optoelectronics Co. Ltd., Panasonic Corporation, Daktronics Inc., Toshiba Corporation, Leyard Opto-Electronic Company Ltd., LG Electronics Inc., EKTA Ltd., and Barco N.V.