The global mobile TV market is predicted to experience a substantial development in the coming years owing to the growing presence of high-speed data services such as 5G, 4G, and 3G. The global mobile TV market was valued at US$7.69 bn in 2015 and is predicted to touch US$17.02 bn by 2024, rising at a healthy 9.50% CAGR between 2015 and 2024. The increasing utilization of tablets and smartphones is a key factor providing impetus to the development of the global mobile TV market. In addition, the increasing utilization of the internet has also worked in favor of the growth of the global mobile TV market. This is owing to the increasing penetration of super-fast data services such as 5G, 4G, and 3G. This has also made it easy for users to watch online TV on their tablets and smartphones.
Browse the full Global Mobile TV Market Report: http://www.mrrse.com/mobile-tv-market
Pay TV Services held Dominant Share of Over 50% in 2015
The players operating in the global mobile TV market offer two main types of services, namely pay TV services and air services. Of these, the segment of pay TV services held over half of the share in the market in 2015 and hence accounted for the top position. The increasing demand for premium content such as entertainment, live sports, entertainment, and movies via video on demand (VoD) on regional and local channels has increased the development of the segment of pay TV services. This segment is predicted to maintain its dominance all through the forecast period. On the other hand, the segment of free to air service in the mobile TV market is anticipated to witness a downfall in this market by 2024. This is owing to the increasing preference of consumers for premium TV channels or video content.
Asia Pacific Mobile TV Market Led in 2015 owing to Rising Smartphone Penetration
In terms of geography, the global mobile TV market is segmented into Europe, North America, Latin America, Asia Pacific, and the Middle East and Africa (MEA). Of these, the Asia Pacific mobile TV market held a dominant share in 2015 and is predicted to lead the market all through the forecast period. The growing investments within mobile networks and the increasing smartphone penetration are amongst the chief factors fuelling the growth of this market in Asia Pacific. In addition, the increasing mobile data subscriptions within this region will also positively impact the market’s development in this region.
Increasing Investments in LTE Networks to Drive Market Growth in Latin America and MEA
In Latin America and the MEA, the growing investments in LTE networks and the increasing economic strength of developing nations will drive the growth of the mobile TV market. In Latin America, Brazil held a dominant share in this market in 2015. In addition, nations such as Mexico and Argentina in Latin America will also experience exponential development in the implementation of mobile TV services in forthcoming years. On the other hand, in the MEA, South Africa and nations having GCC emerged as the top mobile TV services’ adopters in 2015.
Browse the full Press Release of Global Mobile TV Market at :http://www.mrrse.com/mobile-tv-industry
The prominent players in the global mobile TV market are Comcast Corporation, AT&T, Inc., MobiTV, Inc, Sky plc, Verizon Communications, Inc, Charter Communications, Bell Canada, Bharti Airtel, Consolidated Communications, and Orange S.A, among others.