A well packaged product inspires confidence in end users. Flexible packaging has been aiding manufacturing companies to do exactly that for decades and the market for it continues to be strong but few glaring restraints have developed in recent times that are making the market’s future volatile.
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Flexible packaging products are a combination of films comprising polyethylene, polyamide, polypropylene, biaxially-oriented polypropylene terephthalate (BOPET), biaxially-oriented polypropylene (BOPP), cast polypropylene, and ethylene vinyl alcohol (EVOH). In simpler terms, flexible packaging products are films of single-layered or multi-layered polymeric films manufactured in combination with aluminum foil to increasing the shelf life. On one hand where these flexible packaging serve the purpose to inspire confidence in consumers perfectly, on the other hand, the polymeric aspect makes it very had to biodegrade.
Environmentally, flexible packaging materials are not ideal and several governments across the world are taking steps to curtail its use. The future of the flexible packaging market is volatile owing to some the availability of alternatives that are easy to recycle.
What Attributes Make Flexible Packaging Beneficial?
Flexible packaging is used to provide protective aspects to a variety of products such as vacuum pouches, big bag liner, thermoforming film etc. In terms of food market, flexible packaging can enable long-term preservation or unrefrigerated storage of food. These packaged pouches are heat resistant up to 121 degree centigrade which in turn prevents any catalytic activity and microorganism contamination. Moreover, polymeric film based flexible packaging helps in retaining the aroma of the product. These films provide insulation from sealing or heating as well as are resistant to moisture. Flexible packaging materials also provide the desired strength to the end packaged product.
Polyethylene-based packaging solutions continue to command a very large share in the pie of the global flexible packaging market not only in terms of value but also in volume. Based on product type, BOPP, BOPET and EVOH are anticipated to be the most attractive segment over the next few years, against the backdrop of increasing consumption of consumer products.
These all factors are anticipated to drive the sales of flexible packaging in the near future.
Factors Expected to Limit Growth of Flexible Packaging Market
Government regulations against non-biodegradable products are the prime factor anticipated to curtail the demand for flexible packaging from the pharmaceuticals as well as personal care products industries. Additionally, growing awareness about the preservation of the environment is now increasingly reflecting on the choices made by end users and there is a clear shift in customer demand towards revamped product packaging. Even brand owners are seeking customized recyclable alternatives to polyethylene-based flexible packaging.
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Key players in the market for flexible packaging are already focusing on sustainable packaging and innovative products. Thus, recycled paper and cellulosic material are also expected to witness substantial growth in the flexible packaging market.