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Global Enterprise Application-to-Person (A2P) SMS Market to Expand at 7.90% CAGR from 2015 to 2020 owing to Increasing Mobile Subscribers

Blog Description

A2P SMS is a messaging service comprising messages sent from a web application to mobile subscribers. The introduction of applications such as WhatsApp and Blackberry messenger has resulted in a substantial decrease in the person-to-person SMS volume. A2P messaging services enable organizations and businesses to reach large audiences of all ages at low cost.

The growing demand for enterprise application-to-person (A2P) SMS solutions is the result of the increasing number of enterprises realizing the importance and benefits of SMS as an effective channel for communication. Signing direct agreements with global A2P SMS operators is the ongoing process in the global enterprise application-to-person (A2P) SMS market.

Browse the full Report of Global Enterprise Application-to-Person (A2P) SMS Markethttp://www.mrrse.com/enterprise-application-to-person-sms-market

The global enterprise application-to-person (A2P) SMS market is expected to expand at a 7.90% CAGR during the period between 2015 and 2020. Due to the increasing marketing initiatives by leading mobile companies, A2P SMS has emerged as a vital market for SMS aggregators and mobile network operators across the globe.

Increasing Number of Mobile Subscribers to Propel A2P SMS Market

The global enterprise application-to-person (A2P) SMS market is segmented on the basis of tool, traffic, region, and application. Based on region, the global enterprise application-to-person (A2P) SMS market is divided into Latin America, North America, Asia Pacific (excluding Japan), Japan, the Middle East and Africa, Western Europe, and Eastern Europe. Some of the leading companies operating in the global enterprise application-to-person (A2P) SMS market are OpenMarket Inc., Syniverse Technologies Inc., Nexmo Co. Ltd., MBlox Inc., Symsoft AB., SAP Mobile Services, Twilio, and CLX Networks AB.

The increasing number of mobile subscribers all around the globe and the possibility of sending A2P SMS to mobile phones is expected to propel the growth of the global enterprise application-to-person (A2P) SMS market. This is expected to benefit a large set of market participants such as content and messaging software developers, messaging integrators, and aggregators. A2P SMS is one of the most dependable and safest options for organizations such as financial service providers and ticketing providers.

Entry of New Companies to Create Growth Opportunities for A2P SMS Market

By traffic, the global enterprise application-to-person (A2P) SMS market is classified into multi-country and national. Pushed content services, promotional campaigns, interactive services, customer relationship management, and others are some of the applications of enterprise application-to-person (A2P) messaging. The customer relationship management segment is sub-segmented into one-time passwords and two-factor authentication.

Browse the full Press Release of Global Enterprise Application-to-Person (A2P) SMS Market: http://www.mrrse.com/enterprise-application-to-person-sms-industry

The highly advanced routing capabilities have enabled a wide range of industries to benefit from A2P messaging without any geographical limits. Financial institutions and banking, travel and transport, gaming, health and hospitality, and retail are some of the verticals in which enterprise application-to-person (A2P) messaging is used. The leading players in the global enterprise application-to-person (A2P) SMS market are focusing on acquisitions and mergers to secure their dominant position in the years to come. However, with the introduction of new A2P SMS services by new entrants, the global enterprise application-to-person (A2P) SMS market is expected to be highly competitive in the coming few years.