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Convenience of Mass Messaging Augments Global A2P SMS Market

Article Description

The growing marketing initiatives by mobile enterprises across the globe have made the A2P SMS market pivotal to SMS aggregators and mobile network operators. This market is gaining a firm foothold as it offers the incredible convenience of sending A2P SMS to millions of mobile subscribers in just one go. This aspect is luring in several content and messaging software developers along with premium messaging integrators and aggregators. For several organizations, such as financial and government institutions, A2P messaging is the best possible solution for reaching out to a large number of people in the shortest possible time.

Browse the full Global A2P SMS Market report at

Increasing Number of Mobile Users Boosts Global A2P SMS Market

The prime growth drivers for the global A2P SMS market are the increasing number of users of mobile payment options and mobile banking and growing mobile marketing activity. Furthermore, the market will also be driven by the ongoing technological advancements, innovations, and development of novel SMS platform tools, which will be integrated with application programming interface (APIs). The ubiquitous nature of SMS services is encouraging the ever-expanding customer base across the globe to use transactional activities such as one-time passwords (OTP) and post-transaction notifications, fueling the growth of this market.

The global enterprise application-to-person SMS market is segmented by traffic, tool, application, vertical, and region. On the basis of traffic, the market is divided into multi-country and national, while the tools used for the same are traditional and managed messaging services and cloud API messaging platforms. Applications of A2P SMS are seen in pushed content services, promotional campaigns, interactive services, customer relationship management (CRM) services, and others such as inquiry and search-related services. The customer relationship management (CRM) services segment is further divided into two-factor authentication and one-time passwords.

On the basis of vertical, the market is divided into health and hospitality, retail, travel and transport, gaming, financial institutions and banking, and others. Regionally, this market is segmented into Eastern Europe, Latin America, North America, Western Europe, Asia Pacific excluding Japan, Japan, and the Middle East and Africa.

CRM Segment Dominates A2P SMS Market

The dominant application segment of the A2P SMS market is the customer relationship management services (CRM) segment. This segment is mainly being driven by the booming BFSI and e-commerce industries. Applications within this segment include messages sent informing the delivery status of products, confirming their delivery, and messages sent for authentication purposes such as OTPs. Furthermore, the promotional campaign services segment is also expected to witness phenomenal success in the coming years due to the growing promotional campaigns by business houses and enterprises across the globe to keep their customers engaged and interested.

Amongst the regional segments, Asia Pacific holds the dominant share in the global A2P SMS market. The growth of this regional market in recent years is due to a large number of opportunities present in the developing regions of Asia Pacific and a significant presence of advertisers.

Some of the top players in the global enterprise application-to-person SMS market are MBlox Inc., OpenMarket Inc., Syniverse Technologies Inc., SAP Mobile Services, Twilio, CLX Networks AB, Nexmo Co. Ltd., and Symsoft AB.