Need immediate assistance? Call 1-518-730-0559 (Us-Canada Toll Free) or Contact Us


Feminine Hygiene Products Market- Aggressive Promotions and Marketing Approaches Followed by Leading Brands to Fuel Growth

Press release Description

Albany, New York, August 3, 2018: Feminine hygiene refers to personal care products & regimen used by women to preserve their hygiene quotient. Burgeoning concerns for hygiene among women have triggered an uptick in the demand for feminine hygiene products across different countries. Moreover, changing lifestyle is also creating a positive influence on the female hygiene products market. These insights are extracted from a new report, titled “Global Market Study on Feminine Hygiene Products: Worldwide Sales to Cross US$ 38 Bn by 2026; APEJ to Retain Dominance Led by Most Lucrative Market in China,” recently added to the exhaustive repository of Market Research Reports Search Engine (MRRSE).

Among all the major types of feminine hygiene products, sanitary pads are foreseen to retain its supremacy amid the consumer marketplace. Whereas, internal cleansers are anticipated to exhibit substantial growth and other types such as tampons and panty liners are also envisioned to project striking growth facets. Rise in number of working women is registering for a massive demand for feminine hygiene products. Some of the major categories of feminine hygiene products include sanitary pads, menstrual cups, tampons, panty liners & shields, cleansers and sprays, razors, and many more.

Feminine Hygiene Products Market- Key Trends Governing the Market

The global feminine hygiene market is likely to witness stellar growth in terms of revenue over the assessment period. Some primary reasons like rising per capita disposable income & changing temperament of the female population towards personal hygiene is creating ample scope for market expansion. Moreover, availability of economic feminine hygiene products has enabled ladies from all income categories to afford products for their use. On the contrary, alleged cases of women suffering from allergies and infections due to the composition of these products are leading to product recalls. Population in the emerging economies, being less aware of the benefits of feminine hygiene products, is introducing threats for the manufacturers to further expand. Wide array of applications for female hygiene products is apprehended to aid in market expansion and create lucrative opportunities for the manufacturers. With commercial ads and social media influencing the milennials, they play a vital role in spreading awareness of feminine hygiene products.

Feminine Hygiene Products Market- Product Quality Enhancements to Attract a Larger Customer Base

With the advent of numerous companies in feminine hygiene market, customers seek for new products with additional features or enhanced appeal. Women, after using tons of varieties, are on the lookout for products which are a step ahead in terms of features offered. Apart from a larger customer base acquisition, it also helps the market players to retain their stronghold in the market. For instance- Unicharm Corporation, a Japan based company manufacturing feminine hygiene products, launched various innovative products with enhanced attributes to furnish the dynamic needs & revitalize its domestic market. In addition to that, use of organic raw material is also foreseen as a major trend which is upgrading the portfolio of the products, thereby fostering revenue of the feminine hygiene market.

Browse Full Global Feminine Hygiene Products Market Report with TOC :

Market Research Reports Search Engine (MRRSE) is an industry-leading database of market intelligence reports. MRRSE is driven by a stellar team of research experts and advisors trained to offer objective advice. Our sophisticated search algorithm returns results based on the report title, geographical region, publisher, or other keywords.

MRRSE partners exclusively with leading global publishers to provide clients single-point access to top-of-the-line market research. MRRSE’s repository is updated every day to keep its clients ahead of the next new trend in market research, be it competitive intelligence, product or service trends or strategic consulting.


State Tower
90, State Street
Suite 700
Albany, NY – 12207
United States

Telephone: +1-518-730-0559