Eyewear consists of products that are used to assist in vision correction, cosmetic enhancement, and protection of the eyes from outside factors. Corrective eyewear is used to correct refractive errors. Spectacles and contact lenses are among the most common eyewear devices prescribed by an optometrist, an ophthalmologist, or an optician in some cases. The commercial prospects of this industry are rising significantly in the Middle East owing to factors such as rapid modernization in urban areas and rising awareness about eye health. The global market for eyewear in the Middle East is expected to grow at a steady rate, especially among the younger generation, which is more likely to try out new products as long as they add value to their vision.
Modern Lifestyle of Urban Population Driving Eyewear Market
Increasing disposable income is a major driving force in the expansion of the market for eyewear in the Middle East as a rising percentage of the population can now afford luxury goods. High index eyeglasses, high-end spectacle frames, and colored contact lenses are now within the reach of a large section of global population. Customers now understand the usefulness of new generation eyewear and hence frequently replace spectacle lenses by getting customized lenses that fit into their existing frame. Moreover, for the reason that lenses have a higher retail margin than frames, there is a high renewal rate of lenses among the consumers. Taking all these factors into consideration, the Middle East eyewear market is anticipated to grow at a significant rate during the forecast duration.
Refractive Surgeries Posing a Strong Challenge
Conversely, the increasing acceptance rate for refractive surgeries and other treatments is expected to curtail the growth rate of the market for eyewear in the Middle East because these methodologies provide a permanent alternative to the usage of corrective eyewear products. These processes are a one-time investment and help consumers omit the periodic expenses associated with eyewear and eye care products.
In the Middle East, eyewear products are marketed via different distribution channels such as optical shops, department stores, online shops and hypermarket. The easy availability of these eyewear products is also driving the growth in the market. Optical shops have a substantial lead over other channels as potential buyers walk in with clear mentality to enquire and buy the product.
Leading retail chains of eyewear products such as Al Jaber, Yateem Opticals, and Magrabi Opticals are focusing on increasing their number of outlets in the region of the Middle East. Moreover, strong marketing efforts, special offers, promotion of new designs on social media, and concentration on recent trends are some of the major strategies implemented by these vendors. However, affordable eye check-ups and increased awareness among consumers are of utmost importance for the widespread use of eyeglasses and contact lenses.
On the basis of product type, the eyewear market in the Middle East includes spectacles, plano sunglasses, and contact lenses. The spectacle segment is further divided into spectacle lenses and spectacle frames. Contact lenses can be subdivided into rigid contact lenses and soft contact lenses. Plano sunglasses are of two types: polarized and non-polarized.
Browse the full Middle East Eyewear Market report at http://www.mrrse.com/middle-east-eyewear-market
Some of the countries in the Middle East which have the largest demand for eyewear products are: UAE, Saudi Arabia, Qatar, Egypt, Oman, Bahrain, Kuwait, Jordan, Lebanon, and Turkey.