This report studies the European raw milk vending machine market in terms of revenue and volume. Increased demand for the consumption of raw milk in Europe is expected to drive the demand for raw milk vending machines in the coming years. This demand is also expected to swell due to the growing demand for raw-milk-related products such as cheese, buttermilk, and chocolates. The Europe raw milk vending machine market generated revenues of US$ 6.45 Mn in 2015; this is projected to expand at a CAGR of 12.5% during the forecast period (2016 – 2024) and reach a market size of US$ 17.97 Mn by 2024. The volume generated in the raw milk vending machine market in 2015 stood at 421 units which is expected to increase at a CAGR of 13.3% during the forecast period to reach a market volume of 1,351 units by 2024.
European Commission Regulation No. 853/2004 states that milk produced from farmed animals that has not undergone any treatment or has not been heated at more than 40° C is permissible for human consumption. Therefore, the consumption and selling of raw milk is legal in most European countries. However, the European Commission states that EU member states are free to decide to prohibit the sale of raw milk under their respective jurisdictions. The sale of raw milk through vending machines is legal in countries such as Italy, Slovakia, Austria, Czech Republic, Lithuania, the U.K., and France. However, the use of raw milk vending machines is restricted in Ireland, Denmark, Norway, Greece, Spain, and the Netherlands. The demand for raw milk vending machines is expected to increase in the coming years owing to an anticipated revision in the regulations of the respective countries. As per the report, EU7 was the largest regional market in terms of volume in 2015.
Raw milk vending machine manufacturers are innovating continuously in order to focus on user ergonomics and offer a range of products. There is an increasing trend of manufacturers partnering with farmers and dealers across Europe to expand their geographic reach. In 2015, some of the key manufacturers of raw milk vending machines were DF Italia S.R.L., Brunimat GmbH, Letina Inox D.O.O., Milk Automation S.R.O., and Risto Gbr.