Europe is witnessing an alarming rise in the cases of insect-borne diseases. According to the European Center for Disease Prevention and Control (ECDP), since the late 1990s, the region has been experiencing a significant rise in the number of invasive mosquitoes. In 2007, Europe witnessed a massive Chikungunya outbreak. In 2009, the West Nile Fever surfaced in South Eastern Europe and in 2012 Portugal recorded a Dengue outbreak, which affected almost 2,168 people.
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In response to the rising prevalence of insect-borne diseases in Europe, the demand for insect repellents is also increasing. A research study on the Europe insect repellent market, published by Transparency Market Research (TMR), states that the market is expected to expand at a CAGR of 3.0% during the period from 2015 to 2023 and increase from US$1.4 bn in 2014 to US$1.8 bn by 2023.
Italy to Lose Ground to U.K. in Europe Insect Repellent Market
In 2014, the demand for insect repellents was the highest in Italy. The country accounted for a share of 20% in the overall revenue generated in the insect repellent market in Europe. The future of this market in Italy also looks flourishing with increasing concerns of people over the growing prevalence of insect-borne diseases among local residents. Furthermore, the availability of aerosol-based mosquito repellent coils and insecticides at discounted rates is also boosting the insect repellent market in Italy.
The U.K., however, is likely to exceed Italy in the coming years. The increasing influx of wasps, ants, mosquitoes, flies, and other insects during summer acts as the key driving force behind the market’s growth. Thus the market is likely to expand rapidly over the next few years. The market in the Rest of the Europe is also projected to gain momentum in the near future due to the growing popularity of insect repellents in rural areas.
Non-body Worn Insect Repellents Lead Europe Market
Non-body worn repellents are the most demanded type of insect repellents in Europe. In 2014, this segment led the overall market with more than 95% share. The soaring demand for mosquito coils, vaporizers, aerosols, and mats has driven this segment in the recent times. The easy availability, low price, and efficacy of these products have prompted people to prefer them over other option. The trend is likely to continue in the near future.
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Here is a snapshot of the performance of other segments in the Europe insect repellent market.
The leading manufacturers of insect repellents in Europe are Omega Pharma, BASF S.E., E.I. DuPont de Nemours and Co., 3M Corp., Avon Products Inc., and S.C. Johnson & Son Inc.