Global Digital Signage Market: Overview
The global market for digital signage is witnessing a significantly high rise, thanks to remarkable technological advancements in infrastructure in the commercial as well as the public sectors, especially in emerging economies. This study presents a detailed assessment of the drivers and the restraints that govern the dynamics of the worldwide digital signage market, together with their impact on the demand for digital signage during the period from 2017 to 2022.
In addition to this, the research report talks about the potential opportunities in this market on the global as well as the regional level, emphasizing on the analysis of market attractiveness, in which the applications have been marked on the basis of their growth rate, market size, and general attractiveness of this market.
Global Digital Signage Market: Scope of the Study
The market has been forecast based on constant currency rates. The prices of digital signage vary in each of the regions due to the demand-supply scenario in the respective region, which turns into non-following of a similar volume-to-revenue ratio for each individual region. The individual pricing of digital signage products for each of the application segments has been considered while estimating and predicting the revenue of this market on the global level. The regional average price has been taken into consideration during the bifurcation of the market into various segments in each of the regions on the basis of several market parameters.
The research report presents the overall size of the worldwide digital signage market in 2017 and the forecast for the next five years up to 2022. The size of the market and forecast for each of the product segments is offered in the context of the global as well as the regional markets. Numbers provided in this report are derived based on demand generated from different applications and types of raw materials.
Global Digital Signage Market: Segmentation
The study provides a decisive view of the digital signage market by segmenting it on the basis of the display technology, offerings, application, and the regional spread of this market. Based on the offering, the market is categorized into displays, media players, services, software for network, and media revenue. By display technology, the market is bifurcated into LCD, PDP, OLED, LED, front projection, and rear projection. On the basis of application, the market is segmented into the corporate, education, healthcare, entertainment, banking, retail, and the transportation sectors.
The regional segmentation of this market includes North America (Canada and the U.S.), Latin America (Argentina, Brazil, and Mexico), the Middle East and Africa (South Africa, Turkey, Israel, and GCC countries), Asia Pacific excluding Japan (India, China, South Korea, Indonesia, Australia, and Singapore), Europe (the U.K., Italy, France, Germany, Spain, and Nordic countries), and Japan.
The market estimates for this research study have been based on the volume produced, with revenue being determined through the regional pricing trends. The cost for commonly utilized grades of digital signage in each of the applications has been taken into consideration, and customized product pricing has not been included. Demand for digital signage has been derived by analyzing the global and regional demand for digital signage in each application.
Companies Mentioned in the Report
NEC Corp., Advantec Co. Ltd., Panasonic Corp., Cisco Systems Inc., Sony Corp., Omnivex Corp., Sharp Corp., BroadSign International, LG Electronics, and Samsung Electronics Co. Ltd. are the leading players in the global digital signage market.
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