In 2019, oral health ingredients sales surpassed 10 Mn tons, and are likely to increase at 3.5% over 2018, according to a recent study of Fact.MR. The study assesses macro and microeconomic factors, such as increasing sales of oral care products and awareness about oral healthcare regimes, to present a comprehensive outlook on this fledgling market.
According to the Fact.MR study, over 7 Mn tons of oral health ingredients found applications in the toothpaste manufacturing in 2018, accounting for over 70% sales. While toothpaste and mouthwash production are both lucrative areas for oral health ingredients sales, toothpaste production accounts for nearly 3x oral health ingredients sales than in mouthwash.
The study finds that leading toothpaste manufacturers are introducing new products with specialized capabilities such as gum health, plaque care, and teeth whitening. In addition, manufacturers are taking innovative approaches for product formulations in terms of texture, color, and flavor. This is fueling demand for innovative oral health ingredients, consequently favoring growth of the oral health ingredients industry
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What are the Key Challenges in the Oral Health Ingredients Market?
- Consumer awareness about dental products and brands is high, however, the same cannot be said of the ingredients used to manufacture these products. Brands need to effectively communicate the benefits of superior oral health ingredients to create a loyal consumer base.
- Consumer confidence remains a key influencer of buyer behavior in this category, and instances of product recall or potential side effects receive mainstream media attention. Ingredient suppliers need to tread carefully when creating novel formulations.
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Gains Complemented by Increasing Dental Care Expenditure
The Fact.MR study analyzes developments in oral health ingredients market, which are mainly attributed to growing awareness about the importance of healthy oral care regimes. The study also expects that continual efforts of the industry players towards expanding access to oral care products, along with the increasing investments by oral health ingredient industry players in R&D, to augur well for future growth of the market.
South Asia to Oust North America for Pole Position in Oral Health Ingredients Market
According to the Fact.MR study, North America continues to reign supreme in the oral health ingredients market. However, ever-evolving lifestyle of consumers and expanding oral care industry in South Asian countries, such as India, Thailand, and Malaysia, is expected to creative potentially robust and lucrative opportunities for oral health ingredients manufacturers.
According to the study, the oral health ingredients market players are investing heavily to expand their manufacturing facilities in developing nations, and leading oral health ingredient manufacturers are aiming to assess the sales potential in the region. The emergence of leading oral care companies, coupled with the government-led awareness campaigns, will make South Asia a lucrative market for oral health ingredients.
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Fact.MR also offers a precise forecast of the oral health ingredients market for the period 2019 to 2029. The study predicts that the market will expand at a healthy CAGR of 4% through 2029.
Benefits of Fact.MR Study
Fact.MR has gradually established itself as one of the leading market research companies across the globe. Our unique, methodical, and up-to-date approach towards creating high-quality market reports ensures the reports include relevant market insights. Further, our team of analysts leaves no stone unturned while curating market reports in accord with the requirement of our clients.
Why Choose Fact.MR?
- Deliver updated information on the current industry trends
- Available 24/7 to facilitate clients with unbiased solutions
- Embrace digital technologies to offer accurate business ideas
- Exhaustive supply chain augmentation analysis
- Provide reports strictly according to the requirements of the clients
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