As per Fact.MR, a market research and competitive intelligence provider, the global oral hygiene market is anticipated to top US$ 70 Bn by 2031, progressing at a CAGR of 5% over the next ten years.

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Oral hygiene refers to the practice of maintaining a clean and healthy mouth that is free from diseases and other oral problems. It is extremely important for all individuals to practice oral hygiene regularly to prevent dental issues, including tooth decay, gingivitis, and periodontitis. In order to prevent such diseases, more people are incorporating various oral hygiene products into their health regimes.  Increasing awareness regarding maintaining healthy oral hygiene has boosted sales of oral hygiene products over the years.

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As maintaining good oral hygiene prevents such various complications, demand for various oral hygiene products such as toothpaste, mouthwash, floss, and others is surging across the world. Additionally, there is growing inclination towards purchasing premium oral care products, owing to the confluence of several factors, including rising disposable income and increasing dental healthcare expenditure by consumers. As a result, technologically advanced and innovative products such as electric- and battery-powered toothbrushes and toothpaste with teeth-whitening properties are gaining widespread popularity across the globe.

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Key Takeaways from Market Study

  • Global oral hygiene market to top US$ 70 Bn by 2031.
  • Toothbrush segment projected to reach around US$ 30 Bn by 2031.
  • Toothpaste segment projected to record above 4% CAGR over next 10 years.
  • Market in Asia Pacific holds share of more than 40%.
  • Market in India expected to reach valuation of US$ 15 Bn by 2031.
  • Market in Latin America to record 3% CAGR over forecast period of 2021- 2031.

“Rise in awareness regarding oral & dental care is increasing the requirement for various oral hygiene products. Manufacturers are emphasizing on developing more variety of products, which, in turn, is fuelling market growth,” according to a Fact.MR analyst

Market Competition

With competition getting fiercer with each passing year, key manufacturers of oral hygiene products are focusing on investing heavily and diversifying their portfolios.

  • Henkel launched its new extensive range of oral hygiene care, including mouth wash, gum care, and others, which are subject to be fully sustainable by 2021.
  • Johnson & Johnson consumer health recently committed US$ 800 million through 2030 to make its products (including oral hygiene products) more sustainable for a healthier planet.

Key Segments in Oral Hygiene Products Industry Research

  • Product
    • Toothpaste
    • Toothbrush
    • Mouthwash/Dental Rinse
    • Dental Floss
    • Dental Accessories
  • Distribution Channel
    • Hypermarkets/Supermarkets
    • Departmental Stores
    • Online Sales
    • Other Retail Formats

Key Country-wise Inclusions

• US Oral Hygiene Market
• Canada Oral Hygiene Market Sale
• Germany Oral Hygiene Market Production
• UK Oral Hygiene Market Industry
• France Oral Hygiene Market
• Spain Oral Hygiene Market Supply-Demand
• Italy Oral Hygiene Market Outlook
• Russia & CIS Market Analysis
• China Oral Hygiene Market Intelligence
• India Oral Hygiene Market Demand Assessment
• Japan Oral Hygiene Market Supply Assessment
• ASEAN Oral Hygiene Market Scenario
• Brazil Oral Hygiene Market Sales Analysis
• Mexico Oral Hygiene Market Sales Intelligence

Crucial insights in the Oral Hygiene Market research:

  • Underlying macro- and microeconomic factors impacting the growth of the Oral Hygiene Market Basic overview of the Oral Hygiene Market including market definition, classification, and applications.
  • Scrutinization of each Oral Hygiene Market player based on mergers & acquisitions, R&D projects, and product launches.
  • Adoption trend of Oral Hygiene Market across various industries.
  • Important regions and countries offering lucrative opportunities to Oral Hygiene Market stakeholders.

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